Lifecycle Marketing Manager
Remote
Neon Flux is a data-first brand accelerator that grows brands from various stages into enterprise market leaders to the point of acquisition/transaction. We help our brands design for the future while evolving their existing businesses with our agency's winning combination of expert media buying, creative, and talent. We help deliver scalable solutions for clients regardless of industry.
We are searching for an Email & SMS Marketing Manager to support our lifecycle team. Under the direction of the Lifecycle Director, you will focus primarily on leading advanced retention & lifecycle marketing programs. This may include Email, Mobile (In-App, Push and SMS), On-Site (Web Overlays and Notifications), Subscription, and Loyalty.
This role requires a solid understanding of general email standard methodologies, along with a general understanding of all lifecycle channels, and a strong knowledge of the tactical sides of lifecycle marketing. This person excels at project management and can balance lots of moving parts at once. The Lifecycle Marketing Manager also possesses a firm understanding of each client’s strategy to provide support on deadline execution, guidance on growth opportunities, and execution of a successful email marketing program. The Lifecycle Marketing Manager also has an extensive background with ESP’s such as Klaviyo, Mailchimp, or another comparable ESP; SMS platforms such as Attentive, Klaviyo, PostScript or another comparable; loyalty platforms such as Yotpo, Loyalty Lion, or another comparable; subscription platforms such as ReCharge, Loop, Skio, or another comparable.
This role will be hands-on in heavy project management, developing lifecycle marketing logic, analyzing performance metrics, monitoring deliverability, and will be responsible for managing expectations with clients as well as internal teams. This role may be a dual role where you are leading strategy on some accounts, leading project management, or leading production depending on the individual’s experience and the current business need.
Responsibilities
Requirements
Benefits
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