Caribou is hiring a
Director of Direct Marketing

About the Role

Caribou is looking for a Director of Direct Marketing to lead our Growth efforts in addressable channels. We have established programs in Prescreened Direct Mail, Affiliate Marketing, as well as Search, Custom Audiences in Google and Facebook. You will set and execute on a vision for delivering on our aggressive Growth targets. The Director of Direct Marketing will work closely with Data Science, Business Intelligence, and our Machine Learning experts. This Role will report directly to the VP Growth Marketing.

Core Responsibilities:

Direct Marketing Strategy and Execution

• Lead, manage, and innovate on the name selection process, applying credit criteria and response and conversion models to the universe to find the ideal target audiences
• Accountable for executing activities against those target audiences in Direct Mail, as well as other appropriate channels:
• Accountable for direct acquisition metrics (response, conversion, CAC)
• Shape the profitability and key performance metrics of the acquired accounts
• Design and manage sophisticated machine learning models to predict optimal performance
• Design and develop tools and processes to read results and incorporate learnings back into the business. Automate as much as possible
• Develop ongoing campaign strategies and test designs. Oversee the communication and approval of campaigns
• Develop and manage a learning agenda, tied to our corporate goals, that expands our knowledge of tactics, product features, acquisition economics, response dynamics, conversion considerations, machine learning, and creative strategies
• Accountable for creative development, champion/challenger treatments, and ongoing management of control assets.
• Accountable for marketing orchestration and campaign execution via our internal resources and third-party execution partners, including data providers, credit bureaus, and lettershops.
• Be a coach/mentor and foster an environment that allows your teams to do their best work.

Collaboration and Communication

• Collaborate effectively throughout the business and become a strong partner to the Product and Engineering teams.
• Help make pragmatic decisions while balancing strategic and tactical needs / requirements from all parts of the business.
• Clearly communicate progress, challenges, and results to senior leaders, key stakeholders, and relevant teams.

This role may work remotely from a state where Caribou operates.* Alternatively, this role can be based out of Caribou offices in Washington, DC and Denver, CO.

About You

• Bachelor's or Master's degree
• 10+ years of direct marketing experience in financial services, with a strong competency on prescreen direct mail
• Minimum of 5 years of experience managing marketing activities at growth-stage startups and/or financial service marketers
• Demonstrated success in Growth results from addressable media
• Demonstrated ability to set strategy for evolving campaign strategies.
• Experience in a test-and-learn environment, and comfort in reading signals form data and following where it leads
• Track record of building and managing high-performing teams.
• Strong analytical and problem-solving skills.
• Strong communication and presentation skills. Ability to convey complex technical concepts to various stakeholders across all functions.

How We will take care of you

Everyone at Caribou is a valued team member, and we always strive to live up to our value Take Care of Each Other. Our compensation and benefits package includes:

• Competitive compensation: $144-180k
• Equity options
• 401k savings program
• Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
• Robust wellness benefits including company-paid plan for health, dental, vision, mental health, disability and basic life insurance.
• Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
• Up to $1,000 per year for eligible professional development expenses.

Originally posted on Himalayas