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Freebird is hiring a
Director of Conversion Rate Optimization (eCommerce)

remotive.com

Role

: Other

Location

: USA
9 months ago
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Freebird seeks a data-driven digital leader to oversee our growing e-commerce platform, reporting directly to the CEO. Responsibilities include optimizing on-site metrics and KPIs, enhancing the user experience, and developing effective offer strategies through experimentation and optimization testing, daily operations, and UX design. The ideal candidate has a proven track record in e-commerce product roadmap execution, with a focus on short and long-term objectives. They will track and improve key metrics such as CVR, AOV, and LTV while implementing a KPI-based performance framework. This role includes building an internal development and design team and collaborating with acquisition and retention teams.


Responsibilities

  • Lead the strategy and execution of the Freebird website(s)
  • Oversee major site developments, conversion-driven optimizations, marketing launches, and day-to-day maintenance and merchandising
  • Coordinate implementation of the eCommerce roadmap, including sprint management and prioritization of new digital features
  • Drive the experimentation process with rigorous CRO testing
  • Coordinate and launch new and updated subscription products (ReCharge) and develop new user experience strategies to test
  • Own site merchandising strategy and run experiments around pricing, offers, and promotions
  • Collaborate with growth marketing, retention, and customer success teams to collect user feedback and qualitative insights and prioritize initiatives to launch for the website
  • Develop a metric and KPI-based performance framework to measure the success of the E-Commerce and subscription platform improvements over time
  • Monitor KPIs and provide reporting to key stakeholders on E-Commerce and website performance
  • Be accountable for the website's primary transactional metrics like AOV, CVR, and revenue per visit, along with secondary metrics that inform these metrics
  • Oversee and perform on-site customer segmentation and personalization features and tactics with the goal of providing unique experiences and anticipating customer needs
  • Embody a growth mindset and experimentation mentality while having the ability to analyze data
  • Build an internal product and experimentation team while transitioning out of managing third-party vendors
  • Ensure compliance with all digital and E-Commerce regulations, including but not limited to CCPA and other regulatory and privacy guidelines.

Requirements

  • 5+ years of E-Commerce management experience in a high growth D2C environment, including experience with subscriptions
  • Extensive understanding of the retail E-Commerce landscape, including features, functionality, and best practices
  • Strong knowledge of A/B testing, site optimization and personalization, product development, and UX
  • Experience with web development and scripting languages is preferred
  • Proven analytical and problem-solving skills, including the ability to leverage data to drive decisions and continuously test and optimize
  • Knowledge and experience with web, app, and product analytics tools such as GA, GA4, Amplitude, FullStory, and MixPanel
  • Ability to manage cross-functional teams and vendor relationships effectively
  • Shopify Plus and ReCharge experience is a plus, as well as experience in SEO optimization
  • Strong leadership skills and experience managing high-performing teams
  • Highly motivated with an entrepreneurial spirit and the ability to work independently while building strong relationships with internal teams
  • Excellent organizational and collaboration skills with the ability to partner with various teams, including customer lifecycle, customer acquisition, brand and product marketing, creative, regulatory, commercial, and innovation teams
  • Ability to prioritize time and resources based on business impact and operate in a fast-paced environment while managing multiple projects simultaneously
  • Passion for driving conversion, while advocating for frictionless customer experiences and the ability to influence customer behavior
  • Bachelor’s Degree required in Computer Science, Information Technology, Marketing or related field, with an MBA preferred.

Benefits

  • Competitive salary and performance-based bonus program, including other exciting rewards and incentives
  • Flexible and remote-first work culture, empowering you to prioritize work-life balance and achieve greater freedom
  • Generous time off policy, demonstrating our trust in you and commitment to your well-being
  • Comprehensive health, dental, and vision coverage, ensuring you and your family's health and wellness needs are taken care of
  • Multiple opportunities for professional development and career advancement, including workshops, mentorship programs, and job rotations
  • A culture of continuous learning, with access to cutting-edge resources and training to support your growth and development

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