Freebird is hiring a
Director of Conversion Rate Optimization (eCommerce)

Freebird seeks a data-driven digital leader to oversee our growing e-commerce platform, reporting directly to the CEO. Responsibilities include optimizing on-site metrics and KPIs, enhancing the user experience, and developing effective offer strategies through experimentation and optimization testing, daily operations, and UX design. The ideal candidate has a proven track record in e-commerce product roadmap execution, with a focus on short and long-term objectives. They will track and improve key metrics such as CVR, AOV, and LTV while implementing a KPI-based performance framework. This role includes building an internal development and design team and collaborating with acquisition and retention teams.

Responsibilities

• Lead the strategy and execution of the Freebird website(s)
• Oversee major site developments, conversion-driven optimizations, marketing launches, and day-to-day maintenance and merchandising
• Coordinate implementation of the eCommerce roadmap, including sprint management and prioritization of new digital features
• Drive the experimentation process with rigorous CRO testing
• Coordinate and launch new and updated subscription products (ReCharge) and develop new user experience strategies to test
• Own site merchandising strategy and run experiments around pricing, offers, and promotions
• Collaborate with growth marketing, retention, and customer success teams to collect user feedback and qualitative insights and prioritize initiatives to launch for the website
• Develop a metric and KPI-based performance framework to measure the success of the E-Commerce and subscription platform improvements over time
• Monitor KPIs and provide reporting to key stakeholders on E-Commerce and website performance
• Be accountable for the website's primary transactional metrics like AOV, CVR, and revenue per visit, along with secondary metrics that inform these metrics
• Oversee and perform on-site customer segmentation and personalization features and tactics with the goal of providing unique experiences and anticipating customer needs
• Embody a growth mindset and experimentation mentality while having the ability to analyze data
• Build an internal product and experimentation team while transitioning out of managing third-party vendors
• Ensure compliance with all digital and E-Commerce regulations, including but not limited to CCPA and other regulatory and privacy guidelines.

Requirements

• 5+ years of E-Commerce management experience in a high growth D2C environment, including experience with subscriptions
• Extensive understanding of the retail E-Commerce landscape, including features, functionality, and best practices
• Strong knowledge of A/B testing, site optimization and personalization, product development, and UX
• Experience with web development and scripting languages is preferred
• Proven analytical and problem-solving skills, including the ability to leverage data to drive decisions and continuously test and optimize
• Knowledge and experience with web, app, and product analytics tools such as GA, GA4, Amplitude, FullStory, and MixPanel
• Ability to manage cross-functional teams and vendor relationships effectively
• Shopify Plus and ReCharge experience is a plus, as well as experience in SEO optimization
• Strong leadership skills and experience managing high-performing teams
• Highly motivated with an entrepreneurial spirit and the ability to work independently while building strong relationships with internal teams
• Excellent organizational and collaboration skills with the ability to partner with various teams, including customer lifecycle, customer acquisition, brand and product marketing, creative, regulatory, commercial, and innovation teams
• Ability to prioritize time and resources based on business impact and operate in a fast-paced environment while managing multiple projects simultaneously
• Passion for driving conversion, while advocating for frictionless customer experiences and the ability to influence customer behavior
• Bachelor’s Degree required in Computer Science, Information Technology, Marketing or related field, with an MBA preferred.

Benefits

• Competitive salary and performance-based bonus program, including other exciting rewards and incentives
• Flexible and remote-first work culture, empowering you to prioritize work-life balance and achieve greater freedom
• Generous time off policy, demonstrating our trust in you and commitment to your well-being
• Comprehensive health, dental, and vision coverage, ensuring you and your family's health and wellness needs are taken care of
• Multiple opportunities for professional development and career advancement, including workshops, mentorship programs, and job rotations
• A culture of continuous learning, with access to cutting-edge resources and training to support your growth and development