Booksy is hiring a
Director, North America Growth Marketing

Company Overview

Booksy is the #1 SaaS-enabled Health, Beauty & Wellness (HBW) marketplace globally. Its offerings include a cloud-based appointment booking solution for hairstylists, colorists, barbers, braiders, nail artists, estheticians, massage therapists, salons, spas, and more as well as business management tools that make appointment scheduling, calendar management, payment acceptance, and marketing easier for local businesses.

Over 25 million consumers around the globe are using Booksy to find and book appointments anytime, anywhere with local HBW providers. For beauty professionals, Booksy Biz makes managing all aspects of their business simple and convenient.

Currently, Booksy is available in 6+ countries, supports over 150 million annualized client appointments worth well over $6 billion dollars in gross merchandise value.

Since Booksy was founded in 2015, our mission has been to provide business solutions for the health and beauty industry. Booksy is the largest and fastest growing beauty booking app in the world and the global leader across US, UK, France, Spain, and Poland.

To help Booksy capitalize on the massive opportunities ahead, we are currently looking for a Director, North America Growth Marketing.

Context on the role

• Booksy has #1 position in each of its major markets, with the US being its largest and fastest growing. The Marketing team will play a strategic role in our global and local growth strategies, both for our Service Providers to get started with Booksy and ultimately reach their business goals as well as for the end-customers to discover and easily book services in their area.
• As the Director, North America Growth Marketing, you will lead the focus on further accelerating Service Provider growth.

Requirements

What you’ll do

• Manage country specific marketing efforts (Ambassador/Influencer marketing, Community, Events, Owned Social Media, Public Relations and Trade Marketing).
• Manage the inside sales teams as we look to improve the conversion of inbound prospects to paying customers.
• Explore a wide variety of TBD innovative growth opportunities as we look to accelerate Service Provider subscription volume).
• Support ongoing product marketing efforts designed to share provider best practices and drive engagement with provider marketing tools.
• Lead provider UGC sourcing efforts.

Who you are

• At least 10 years of professional experience in B2B marketing (targeting very small businesses and small businesses), ideally including some experience working in a fast-growth SAAS environment. Experience navigating a marketplace business model is a plus.
• Comfortable navigating emerging marketing channels and a track record or delivering innovative, outside the box growth solutions.
• Comfortable developing innovative product centric recommendations designed to spark growth.
• Demonstrated success in delivering results in a fast-paced, rapid-growth global environment.
• Agile, data driven (test, learn, iterate) operating mindset.
• Ability to think strategically through understanding multiple areas of marketing and connecting them into a comprehensive go-to-market strategy in partnership with other commercial functions.
• Ability to exercise business judgment to focus on initiatives with the highest impact.
• Proactive and pragmatic operating mindset.
• Proven track record of building and scaling high performing teams.
• Strong interpersonal, communication, and presentation skills with the ability to adjust the style and messages to various audiences and to work across many functions.

Benefits

What we offer in return

• Being part of a rapidly growing international business and the largest online marketplace for beauty services globally
• Working closely with other global and country teams in a highly collaborative international environment
• Support in the development of your skills and opportunities for professional growth within the company
• Employee Stock Option Plan (ESOP) to participate in the future growth of the company value
• Quarterly and monthly Booksy outings / events
• Office in Chicago (if applicable)

More about Booksy

Booksy raised $119M in VC funding to date with investors including Cat Rock Capital, Sprints Capital, Piton Capital, Enern, Industry Ventures, XG Ventures, OpenOcean, Manta Ray Ventures, VNV Global, Inovo, Kai Hansen and Zach Coelius. We also partnered with major tech brands including Facebook, Instagram, Google and Yelp to ensure seamless booking experience directly on their platforms. Booksy is also within the select group of global providers integrated in the Appointments on Facebook scheduling tool. We have been successfully delivering on the customer-first promise, with a 4.9+ app ratings in the App Store & Google Play owing to a strong product-led organization with stellar product development capability. Our leadership team commands a mix of track-record at highly successful startups (iTaxi, Eo Networks, Docplanner) as well as experience from leading blue-chip and consulting companies (Google, Airbnb, Uber, eBay, Groupon, Wonga, McKinsey, Kearney, BCG, PwC, EY).

www.booksy.com - Booksy marketplace

www.booksy.biz - Booksy for Service Providers

www.booksy.com/download - Download Client app

More about Booksy’s key milestones and achievements

Booksy raises $70M war chest to acquire salon appointment apps, expand internationally (https://tinyurl.com/y5kfoyjg)

Booksy: The Polish ‘Uber of beauty and wellness’ scoops £51M, plans UK expansion (https://tinyurl.com/3jxaptjy)

Booksy values

#1 People First

• Empower and elevate service providers, consumers and their communities
• Be authentic, transparent, and trustworthy with those we serve externally and with other Booksy employees

#2 Act Like an Owner

• Take responsibility for your actions and results
• Treat commitments and agreements seriously
• Proactively look beyond direct scope of work to make Booksy a better place

#3 Work as a Team

• Trust in each other's ability to do their job
• Encourage healthy collaboration among teams
• Give credit to people who contribute

#4 Shoot for the Moon

• Set your sights on the best and never settle for what’s mediocre
• Go beyond boundaries and take a different approach when you hit obstacles