The Signifyd team is looking for a Senior Customer Marketing Manager to lead and grow its customer marketing team. Empowering and leveraging customer advocates is a critical component of Signifyd's growth strategy, and we are looking for an experienced, customer-obsessed leader to help manage, grow and leverage our customer champions. Partnering with our Customer Success and Sales teams, this position will have a real business impact that focuses on adoption, retention and community-building among our customer base. The Senior Customer Marketing Manager will report to the Senior Director of Product Marketing Communications at Signifyd.
In this role, you will design, launch and optimize strategic customer programs, while also building out systems to engage our customer community around advocacy, thought leadership and networking opportunities. The ideal candidate has significant expertise developing and optimizing customer marketing programs from purchase through upsell / expansion in a B2B environment. They will have a consistent track record of using marketing results, customer insights, and analytics to inform and scale a successful global marketing program. This is a high-visibility, cross-functional role that's perfect for someone who is excited at the prospect of leading and growing a customer marketing team.
Customer marketing led hero programs - Such as Signifyd's Most Influential in Ecommerce' program and FLOW Summit
Drive brand reputation on 3rd party review sites such as G2 and Gartner Peer Insights
Manage the global Reference and Referral Management system, ensuring support for new business deals
Identify and match customer advocates for participation in case studies, testimonials, events, awards, analyst relation activities and campaigns
Own and execute customer announcements and communications, including the monthly customer newsletter
Promote and repurpose customer success content internally, train internal sales team on the use of customer content
Define and measure success indicators for customer marketing and content
6+ years of marketing experience, ideally in a B2B setting; 2+ years of Customer marketing experience required
2+ years of people management experience
Demonstrated success in developing relationships with customers, CS, Sales and customer-facing teams
Excellent written communication and interpersonal skills
Experience and comfort with using data analytics to demonstrate the effectiveness of customer marketing activities
Self-starter with excellent organizational skills who can drive projects from start to finish
Ability to work effectively with a variety of colleagues across many functions around the globe, and thrive in a fast-paced environment
Strong attention to detail and work ethic
Experience with Salesforce, Marketo, Planhat, Orbiit (or similar tools) a plus.
(Colorado and New York City only*) Minimum salary of $115,000 + bonus + equity + benefits. Our salaries are determined by role, level, and location. The salary minimum displayed on each job posting reflects the minimum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
4-day workweek
Discretionary Time Off Policy (Unlimited!)
Mental wellbeing resources
Dedicated learning budget through Learnerbly
401K Match
Stock Options
Annual Performance Bonus or Commissions
Paid Parental Leave (12 weeks)
Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Short Term and Long Term Disability Insurance
Life Insurance
Company Social Events
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Originally posted on Himalayas
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