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Age of Learning is hiring a
Social Media Director

himalayas.app

Role

: Social Media
7 months ago
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Company Overview:

Age of Learning® is the leading education technology innovator, creating engaging and effective learning resources to help children build a strong foundation for academic success and a lifelong love of learning. Our research-based digital education programs have proven efficacy in increasing children’s learning gains, and our curriculum is developed by an experienced team of education experts. Age of Learning’s flagship product, ABCmouse.com® Early Learning Academy, is an award-winning comprehensive curriculum for children. Adventure Academy, a massively multiplayer online game (MMO), provides elementary-and middle-school-age learners the opportunity to build critical knowledge in language, arts, math, science, social studies, and more in a fun and safe virtual world. The company’s School Solutions Programs include My Math Academy® , an adaptive, personalized program that helps students master foundational math concepts, and My Reading Academy™,which helps young learners become fluent readers and build a foundation for reading comprehension and literacy. With over 10 billion learning activities completed by more than 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.
Age of Learning is seeking a dynamic and creative Social Media Director to join our marketing team. In this role, you will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will be leading a team charged with creating original content, managing posts, and analyzing metrics to gauge the success of our social media campaigns. As the voice of our brand on social media, your efforts will directly influence our brand’s reputation, customer engagement, and overall marketing goals.

Responsibilities:

Leadership and Management:

·Lead and direct a cross-functional team of creative talent to develop and maintain a dynamic social media strategy, setting and achieving key performance indicators (KPIs).

Social Media Strategy Development:

·Establish and execute a comprehensive social media strategy across multiple platforms that aligns with organizational goals and brand identity.
·Identify target audiences and determine the most effective platforms for reaching them.

Content Creation:

·Ideate, create, and curate high-quality, engaging content, including text, images, videos, and graphics.
·Schedule and publish content across social media channels, adhering to a content calendar.

Community Engagement:

·Monitor social media platforms for mentions, comments, and messages.
·Foster positive relationships with followers and address concerns or issues.

Analytics and Reporting:

·Track and analyze KPIs such as reach, engagement, follower/subscriber counts, and more.
·Utilize data-driven insights to adjust the social media strategy for optimal results.
Brand Management:
·Ensure consistent branding and messaging across all social media channels.

Trends and Innovation:

·Stay updated on the latest social media trends, tools, and best practices.
·Experiment with new features and technologies to improve the brand's social media presence.

Collaboration:

·Collaborate with cross-functional teams, including marketing, content creators, and customer support, to align social media efforts with overall marketing strategies.

Minimum Qualifications

  • Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
  • 5+ years of experience in directing social media campaigns with significant growth in follower engagement.
  • Strong understanding of various social media platforms and their algorithms.
  • Proficiency in social media management tools and analytics platforms.
  • Excellent written and verbal communication skills.
  • Creativity and a keen eye for visual content.
  • Ability to work independently and as part of a team.
  • Problem-solving skills and the ability to adapt to changing trends and algorithms.
  • Excel in a fast-paced environment.

Age of Learning currently provides:

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums
• A 401(k) program with employer match
• 15 paid vacation days (increases to 20 days on your 3-year anniversary), 11 observed national paid holidays plus 9 sick days
• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions

An Equal Opportunity Employer

Age of Learning, Inc. (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender expression, age, physical or mental disability, medical condition, pregnancy, veteran or military status, marital status, sexual orientation, gender identity, domestic partner status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.
Age of Learning, Inc. (the “Company”) will consider qualified applicants with criminal histories pursuant to EEOC requirements and applicable state laws.

Originally posted on Himalayas

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