Toast is hiring a
Manager, Acquisition Marketing (Paid)

Now, more than ever, the Toast team is committed to our customers. We’re taking steps to help restaurants navigate these unprecedented times with technology, resources, and community. Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future.

As an Acquisition Marketing Manager, you will be responsible for owning, scaling, and optimizing acquisition campaigns across a host of existing paid channels, and identifying and growing new levers of acquisition for Toast’s international campaigns. We are looking for a passionate and growth-minded marketer who is undaunted by big or ambiguous challenges and relishes the opportunity to bring structure to tests, reporting, and processes. You get excited about measuring every metric you possibly can and reporting out on insights that you’ve learned as a result. You love creative problem-solving and finding new ways to drive growth.

About this roll* (Responsibilities)

• Own the strategy, optimization, and implementation of Toast’s international paid media campaigns, including SEM, Paid Social, Review Sites, and Affiliates
• Collaborate with a team of 2-3 agency media buyers to run efficient acquisition campaigns across various paid media channels and markets
• Build the strategic roadmap for new growth marketing tactics that can diversify and expand Toast’s acquisition channels
• Own international paid media reporting and analytics to identify areas of opportunity quickly and secure further investment
• Build international roadmap to optimize and test world-class copy, creative, user journeys and audience segmentation; work cross functionally with creative and web teams to execute campaigns
• Own the execution of high profile, executive-level sponsored, tests to optimize for conversion and drive scale
• Partner across all of Marketing and International Sales to elevate the reach of product and content launches and optimize programs for conversion
• Manage budgets, billing, and vendor relationship across multiple publishers and markets

Do you have the right ingredients* (Requirements)

• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience
• Experience working in fast paced marketing or advertising roles with a performance marketing focus
• Deep, hands-on experience managing campaigns across a range of media platforms like Google Ads, Facebook, etc.
• Strong analytical skills and ability to use data to optimize day-to-day funnel performance
• Ability to bring structure and process to initiatives and anticipate dependencies
• Experience working collaboratively with teams across different time zones
• Managing campaigns across different regions / markets is a plus
• Media agency experience a plus

Special Sauce* (Nonessential Skills/Nice to Haves)

• Experience with Salesforce and/or Looker
• Experience working in the restaurant industry
• Experience in B2B
• Experience launching brands into new markets

Our Spread* of Total Rewards:

• Flexible paid time off
• Sabbatical opportunity after five years
• Professional development reimbursement program
• Commitment to employee wellbeing through resources such as a quarterly wellness stipend and mental health benefits
• Parental leave
• Various peer and company recognition programs
• 401(k) and matching
• Core health and welfare benefits including medical, dental, vision coverage
• Employee stock purchase plan
• Subsidized backup childcare

*Bread puns encouraged but not required

Originally posted on Himalayas