Madison Logic, Inc. Logo

Madison Logic, Inc. is hiring a
Customer Lifecycle Marketing Manager

himalayas.app

Role

: Customer

Location

: United Kingdom
4 months ago
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About Madison Logic:
Our team is reshaping B2B marketing and having fun in the process! As a truly global company, we take pride in the diverse backgrounds of our team. When joining Madison Logic, you are committing to giving 100% and always striving for more. Work with & learn from an incredible group of people who care about your success as much as they care about their own. Our team is at the heart of what we do and our success starts with you!
Remote work note: Please refer to the job posting detail to determine what (if any) remote work options apply to the specific job advertised. Not all positions are available for remote work or in all regions/countries. Where applicable, remote work must be conducted from your home office located in a jurisdiction in which Madison Logic has the legal right to operate. It requires availability and responsiveness on a full-time basis from a distraction free environment with access to high-speed internet. Please inquire for more details.

About the Role:

As the Customer Lifecycle Marketing Manager at Madison Logic, you'll play a critical role in nurturing customer relationships and increasing the adoption of our solutions. This position is at the forefront of developing and refining our email marketing strategies and ensuring our brand consistently connects with all customer segments. Your role will combine creative and analytical skills, focusing on digital marketing tactics to drive awareness and consideration across our enterprise clients.

Responsibilities:

  • Customer Engagement Strategy: Lead the creation and management of an overarching customer engagement strategy, utilizing a blend of email, paid, and organic channels to enhance customer satisfaction and encourage the adoption of our solutions.
  • Email Nurture Program Design and Execution: Assume responsibility for designing and implementing targeted email nurture programs. This involves planning campaigns, creating content, segmenting audiences, scheduling, routing, and ongoing analysis to optimize engagement and conversion.
  • Event Creation & Support: Collaborate with internal teams to meticulously plan and execute various virtual and in-person events, including webinars, customer roundtables, advisory board meetings, and an annual customer conference. Ensure these events are seamlessly woven into our overall marketing strategy, complementing and enhancing our customer engagement programs.
  • Targeted Program Execution: Focus on executing targeted marketing programs aimed at specific customer segments to drive product adoption and expansion. While experience in ABM is beneficial, the primary goal is to create and manage campaigns that resonate with our audience and meet specific business objectives.
  • Performance Assessment: Regularly measure the effectiveness of marketing strategies across all channels. Utilize KPIs to gauge customer engagement and adoption success, and adjust tactics as needed to reach business goals.

Basic Qualifications:

  • Bachelor’s Degree.
  • 5+ years of professional experience in Marketing, Communications, or Demand Generation, strongly emphasizing email marketing and digital strategies.
  • Proficiency with HubSpot Marketing Hub or similar marketing automation tools and Salesforce CRM.
  • Proven ability in developing and executing effective email marketing campaigns and targeted marketing programs.
  • Exceptional writing and editing skills, with the ability to present complex ideas in a clear and engaging manner.

Preferred Qualifications:

  • Experience with ABM strategies and tools is a plus.
  • Demonstrated success in managing an email nurture strategy, LinkedIn Ads, and digital advertising campaigns are a plus.
  • Experience in building or executing customer advisory board programs is a plus.

Other Characteristics:

  • Excellent cross-functional collaboration abilities, particularly in aligning brand messaging and strategy across various teams.
  • Strong organizational and project management skills, capable of handling multiple tasks and projects in a fast-paced environment.
  • High level of professionalism, integrity, and interpersonal communication.
  • A proactive, positive approach to tasks and projects, with a willingness to take on new challenges.
Pay Transparency/Equity:
We are committed to paying our team equitably for their work, commensurate with their individual skills and experience. Salary Range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process taking into account the experience, education, certifications and skills required for the specific role, equity with similarly situated team members, as well as employer-verified region-specific market data provided by an independent 3rd party partner.
We will provide more information about our perks & benefits upon request.
Who We Are:
Our Vision: We empower B2B organizations globally to convert their best accounts faster
Our Values:#TEAM #OWNIT #RESPECT #EXCEL #EMPOWER
Our Commitment to Diversity & Inclusion:
Madison Logic is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of sex, race, color, religion, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.
Privacy Disclosure:
All of the information collected in this form and/or by your application by submission of your online profile is necessary and relevant to the performance of the job applied for. We will process the information provided by you in this form, your CV (including physical and online resume profiles), by the referees you have noted, and by the educational institutions with whom we may undertake to verify your qualifications with, in accordance with our privacy policy and for recruitment purposes only.
For more information on how we process the information you have provided including relevant lawful bases (where relevant) please see our privacy policy which is available on our website (https://www.madisonlogic.com/privacy/).

Originally posted on Himalayas

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