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TeamSnap is hiring a
Director of Consumer Product Marketing and Strategy

remotive.com

Role

: Product Marketing

Location

: USA
4 months ago
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🌎 About Us
At TeamSnap, we believe when the world connects through sports; the world becomes better. TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. We also believe our jobs should excite us, our teammates should support us and our bosses should inspire us. We empower our people to bring big ideas and tiny egos, landing us on Outside Magazine’s list of “Best Places to Work" and Built In’s “100 Best Remote-First Places to Work."

TeamSnap is looking for an experienced Director of Consumer Product Marketing and Strategy with innovative ideas, a passion for bringing great consumer products to market, and enthusiasm for understanding the youth sports market. This person will focus on understanding the market landscape and needs, particularly focusing on consumer audience growth, product-led growth strategies, pricing/packaging, branding, and strategic partnerships. The role's cornerstone responsibilities will be engaging directly with customers, implementing go-to-market programs, and identifying strategic investments to accelerate direct-to-consumer business growth. 

This role reports directly to the SVP of Corporate Strategy and will collaborate closely with executive leadership, sales, marketing, product management, and analytics. 

If you are a strategic thinker and problem-solver who can thrive in a fast-paced environment that will evolve TeamSnap’s position in the industry, you’re exactly who we’re looking for!




What you’ll be doing
  • Defining Strategic Direction and Investments: Collaborate with the Chief Operating Officer, Director of Consumer Revenue, Sr. Director of Marketing, and Sr. Director of Product Management to shape the strategic direction and identify investment opportunities for the TeamSnap direct-to-consumer business.
  • Crafting Comprehensive Product Marketing Strategies: Utilize experimentation, consumer insights, competitive analysis, and internal data to develop holistic product marketing strategies. This encompasses shaping business strategy, defining product positioning, optimizing pricing and packaging, and creating effective go-to-market plans.
  • Understanding Consumer Needs and External Context: Engage in consumer research and competitive analysis, leveraging both quantitative surveys and qualitative research. Gain insights into consumers' needs and the broader external context, including market trends, economic factors, and other dynamics shaping the youth sports landscape.
  • Transforming Data into Actionable Insights: Analyze and synthesize diverse data points, translating them into compelling narratives and actionable business insights. These insights will guide strategic decision-making for effective product marketing.
  • Leading Cross-Functional Go-to-Market Initiatives: Take the lead in developing cross-functional go-to-market plans, covering pricing and packaging strategies, crafting value propositions, creating impactful branding, and implementing measurement frameworks to ensure successful product feature launches.
  • Driving Growth for Direct-to-Consumer Products: Assume joint accountability with the business teams for the growth of TeamSnap's direct-to-consumer products. Spearhead initiatives to increase conversion-to-paid, enhance adoption, boost usage, and improve customer retention.
  • Building a Center of Excellence: Collaborate with the product marketing team to build a center of excellence. Act creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever needed.


Things that are important:
  • Proven Expertise: Over 10 years of industry experience in product marketing, market research, and/or marketing, with a minimum of 5 years dedicated to driving the adoption of products and features in a direct-to-consumer setting.
  • Strategic Thinking and Synthesis: Demonstrated strong strategic thinking, showcasing an innate ability to synthesize complex, unstructured information from various sources into actionable and implementable recommendations.
  • Business Case Mastery: Experience in constructing compelling business cases to guide product and company strategy, drawing insights from market trends, customer research, and deep product knowledge.
  • Cross-Functional Leadership: Proven track record of successfully leading cross-functional initiatives, managing through influence, achieving measurable success, and thriving in a collaborative team environment.
  • Innovative Experimentation Mindset: A "test and learn" mindset, utilizing experimentation and leveraging data-driven insights to iterate and optimize product growth strategies.
  • Advanced Analytical Skills: Possession of advanced analytical skills, with the ability to extract meaningful insights directly from raw data sets.
  • Curiosity and Market Awareness: Insatiable curiosity, informed by an ongoing awareness of the latest marketing trends, emerging players in the industry, and relevant analogs.
  • Autonomy and Self-Direction: Excels in an environment with a clear strategic focus, demonstrating autonomy and self-directed initiative, taking full ownership of outcomes.
  • Bonus Experience: Experience with TeamSnap or youth sports technology is a strong plus.
Got cold feet? If you’re thinking you don’t meet 100% of the above qualifications, you should still seriously consider applying. We’re all humans with special talents that go beyond what’s listed here.


đź–Ą Location
TeamSnap is a fully remote company, so you need to be very comfortable working with people who aren’t in the same time zone as you. We are always expanding, but there is a small list of states we do not hire in, including Alabama, Alaska, Delaware, District of Columbia, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Hampshire, New Mexico, Rhode Island, South Dakota and West Virginia and while we love all parts of the world, we can only hire permanent US residents at this time.

🚀 Opportunities to Grow
At TeamSnap, we work hard to provide a culture of trust, accountability, inclusivity, and boundless opportunities to grow, along with the chance to make a lasting impact and have some fun while doing it.

🎩 Total Rewards 
• We're proud to be remote-first. We've been remote since 2009, long before COVID made it cool
• Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary)
• 100% premium coverage of medical/dental/vision for you and your family
• 401K to help you invest for the future
• $1,500 annual learning and development stipend 
• Travel to fun locations for all-company meetings and team events
• Generous home office allowance to set you up for success
• TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter
• A monthly stipend reimbursement for health & wellness and so much more!

🏆 Working at TeamSnap
At TeamSnap, you're not a culture fit, you're a culture add. Check out our Culture Playbook and learn how we succeed at being remote-first, what makes our company so unique, and how we're inspired by our people, our customers, and our values.

🧡 Inclusion and Diversity
Creativity and innovation can't thrive when we're cookie-cutter images of each other. We’re quickly growing more diverse, but there's always room for improvement. We are committed to inclusion and diversity at TeamSnap and this includes four employee resource groups: Women, People of Color, LGBTQIA+, and the Talent Acquisition Task Force, designed to reduce unconscious biases in our hiring practices. We hold ourselves accountable in building an environment where everyone feels valued. If you need any disability-related adaptation during the recruitment process, just let us know! We are an Equal Employment Opportunity Employer.

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