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BigID is hiring a
Product Marketing Manager


: Product Marketing


9 months ago
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Who we are:

BigID is an innovative tech startup that focuses on solutions for data security, compliance, privacy, and governance. We're leading the market in all things data: helping our customers reduce risk, drive business innovation, achieve compliance, build customer trust, make better decisions, and get more value from their data.

We are building a global team with a passion for innovation and next-gen technology. BigID has been recognized for being one of CNBC’s Top 25 Startups powering the economy, we're on Built In's 2023 Best Places to Work, one of America's fastest-growing companies, Inc5000 2023, 3 years running, one of the 20 coolest identity access management and data protection companies, CRN Security 100 2023, a Market Leader in DSPM at the 11th annual Global InfoSec Awards (Cyber Defense Magazine) and 2023 Disruptor Gold Winner - Most Disruptive Cyber Security Software, Globee Awards.

At BigID, our team is the foundation of our success. Join a people-centric culture that is fast-paced and rewarding: you’ll have the opportunity to work with some of the most talented people in the industry who value innovation, diversity, integrity, and collaboration.

Who we seek:

We are seeking a passionate, articulate, and strategic Product Marketing Manager to help shape the development and execution of BigID’s go-to-market strategy for its platform, products, and solutions. In this role, you will be responsible for defining and implementing marketing strategies through unique and differentiated messaging, positioning, content, and collateral across a variety of marketing tactics. The ideal candidate is a strategic problem-solver, a creative thinker who can connect deep technical topics to real-world value, a passionate storyteller, and a strong communicator who can collaborate effectively with cross-functional teams. 

What you’ll do: 

  • Create and execute innovative marketing strategies and integrated campaigns to drive awareness, product adoption, revenue growth, and market share expansion.  
  • Develop a detailed knowledge of our platform, products, and solutions to develop articulate, clear, compelling, and differentiated positioning and messaging.
  • Understand our market through research on our customers, competitors, and industry trends to refine product marketing strategies. 
  • Develop sales tools, training materials, and product documentation to support the sales team in effectively selling our products.
  • Plan and execute product launch campaigns, coordinating cross-functionally to ensure a successful launch.
  • Deliver compelling and strategic content across various formats including webinars, white papers, sales enablement sessions, partner collateral, and industry events that support the entire buyer’s journey.
  • Collaborate cross-functionally to develop demand generation strategies to drive pipeline generation.
  • Thrive as a part of a high-functioning marketing team in a fast-paced environment focused on growth.

What you’ll bring: 

  • 4+ years of product marketing experience in B2B technology.
  • Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion.
  • Strong skills in execution, communication, presenting, writing and ability to work well cross-functionally.
  • You are genuinely excited by software products, the future of data, tech, and can talk comfortably about how it all works.
  • A "no task too small" mentality, you’re comfortable getting into the details and driving projects forward with a collaborative spirit and making things happen.
  • Highly organized with proven ability to manage multiple work streams at one time in a fast-paced environment.

Our Values:

We look for people who embody our values - Care, Do, Try & Shine.

  • Care - We care about our customers and each other
  • Do - We do what it takes to make a positive impact
  • Try - We try our best and we don’t give up
  • Shine - We shine and make it our mission to always stand out

The annual base salary range is $130,000 – $145,000. Actual salaries will vary and are based on a candidate’s qualifications, skills, and competencies. Salary is just one component of our Compensation Philosophy. Variable/Bonus Compensation & Equity Incentives align with individual and company performance.


💻 Work from home with a global remote-first community

"🏆" Global Culture Corner

"🏝" Flexible PTO and Quarterly Volunteer Days

💸  Equity Participation

"🏥" 100% employer-covered medical, dental, and vision options available to you

🐶 Additional insurance benefits like pet insurance and legal assistance 

📚 Learning & Development Opportunities 

"💰" Fidelity Employer Sponsored 401K 

"📣" Robust DEI Program with several vibrant ERG communities

"🍼" Paid Parental Leave



BigDiversity: We’re committed to creating a culture of inclusion, diversity, and equality – across race, gender, sexuality, disability, and neurodiversity – where innovation and growth thrive, every voice is heard, and everybody belongs. Learn more about us here.

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