Libertex Group is hiring a
Head of Search Engine Marketing (German Speaking)

Libertex Europe Overview

Part of the Libertex Group, Libertex is an online broker offering CFDs trading with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others. Libertex also offers investments in real stocks.

Over the years, Libertex has received more than 40 prestigious international awards and recognitions, including “Best CFD Broker Europe” (Global Brands Magazine, 2022) and “Most Trusted Broker in Europe” (Ultimate Fintech Awards, 2021. Libertex is the Official Online Trading Partner of FC Bayern and Tottenham Hotspur, bringing the exciting worlds of football and trading together.

Since being founded in 1997, the Libertex Group has grown into a diverse group of companies, serving millions of clients from several countries all over the world.

The Libertex trading platform is used by Indication Investments Ltd a Cyprus Investment Firm regulated and supervised by the Cyprus Securities and Exchange Commission (CySEC) with CIF License number 164/12.

Job Overview

We are looking for a Head of Search Engine Marketing (SEM) who is native in German language. This role focuses on direct response advertising. KPIs for you are measured almost instantly, allowing you to be extremely agile and data driven. Our decisions are based on ROI that makes the role high-impact and high-visibility. For most marketers, it’s intimidating, but enticing to you!

Main Responsibilities

• Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS
• Managing PPC budgets, while strengthening platform accounts and key client relationships
• Executing & optimizing multiple PPC campaigns simultaneously
• Overseeing web and mobile campaigns across a number of search platforms (e.g., Google Ads, Apple Search Ads)
• Targeting selected groups through keyword and audience research
• Managing and editing campaign budgets and adjusting bids to optimize ROAS
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spending
• Reporting KPIs to management on a regular basis via various dashboards
• Producing engaging, clear, and concise copy for campaigns
• Reducing risk of click fraud and irrelevant spend
• Staying up to date with PPC/SEM trends and techniques and applying them where relevant

Requirements

• Degree in Marketing, Digital Media or any other related field, with Google Ads certification is a plus
• Minimum 3 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM
• Native in German language and fluency in English language – reading, speaking & writing
• Experience with multiple platforms, e.g., AdWords, Apple Search Ads, Bing
• Ability to lead a remote team of professionals
• Proven team leading or managerial skills with management of remote teams
• Strong analytical and numeracy skills
• Confident translating large amounts of data into comprehensible or visual reports
• Expertise using and manipulating paid search dashboards to optimize spend
• Confident using Google Analytics or similar tools
• Excellent communication, both verbal and written, and experience presenting reports and optimizations

Benefits

• 25 working days annual leave + Germany Public Holidays
• Comprehensive Global Medical Insurance Plan, with coverage for the employee and their immediate family from day one
• Udemy for Business Unlimited Membership
• Ongoing professional and personal development