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Noredink is hiring a
Director, Enterprise Marketing


: Other


: Americas, EMEA
11 months ago
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Teaching kids to think critically and communicate effectively has never been more important, and NoRedInk helps students become better writers in more than 60% of middle and high schools in the U.S. As the Director of Enterprise Marketing, you and your team will partner closely with Sales Leadership to drive demand at school districts, generate qualified pipeline, and deliver the surround sound support that sales reps need to help close deals at named accounts. 

We are seeking an innovative thinker who understands the levers available to drive growth and knows how to partner across an organization to deliver results. You bring a deep understanding of account-based marketing (ABM) and will lead the design and execution of impactful programs and intent-based industry campaigns that speak to the needs of enterprise buyers. 

Key Responsibilities:

  • Design and orchestrate impactful marketing campaigns that increase engagement at both “cold” and “warm” target accounts, source new sales opportunities, and influence and accelerate existing pipeline
  • Serve as an indispensable business partner for sales, working hand-in-hand to identify high-value target accounts and develop account-specific marketing plans 
  • Map and deliver programs across customer journeys that engage our target audiences at the right time with the right messages leading to the right experiences, taking into account district strategic plans and buying cycles
  • Leverage a variety of marketing channels and tactics, including email, direct mail, content marketing, events, intent data, and account-based marketing to grow our existing base and acquire new customers
  • Measure, analyze, and report the effectiveness of marketing campaigns; leverage data to spot areas of opportunity and refine strategy accordingly; and provide thoughtful insights to the broader team
  • Embed your team into the daily work of our sales teams and SDRs to establish reliable communication channels so that the teams are always enabled with the latest program details, events, sequences, incentives, and marketing collateral. 
  • Ensure that your strategy spends the budget to deliver pipeline & ARR growth
  • Work closely with product marketing to identify the strategic messaging and tactics needed to ensure that our writing platform “flies off the shelf” 
  • Lead, supervise, mentor, and develop team members to meet and exceed goals by providing feedback and guidance, as well as training and coaching opportunities

About You:

  • 10+ years of experience in B2B SaaS marketing (EdTech preferred), with a focus on account-based marketing and demand generation. 
  • 5+ years of experience directly managing and growing a marketing team.
  • Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM Platforms, Analytical tools, and CRM systems.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior executives.
  • Strong analytical skills, with the ability to measure and report on the impact of campaigns and tie performance to sales pipeline results.
  • Experience leading high-performing, highly engaged teams that are known for being exceptionally commercial, creative, and collaborative.

What NoRedInk Offers:

  • A competitive salary and equity package in a high-growth, well-funded startup with massive traction
  • Excellent health, vision, and dental benefits (U.S. Only)
  • A remote-first culture that allows for flexible hours (We were big on remote before COVID!)
  • A relaxed and flexible PTO policy and paid parental leave
  • 401(k) (U.S. Only)
  • LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
  • Team retreats and events to connect with fun, talented coworkers
  • Consistent modeling of our company’s core values
  • The ability to help millions of students and teachers and address a critical societal need

About NoRedInk:

NoRedInk helps students in over 60% of US school districts become better writers. Our deeply engaging, adaptive curriculum personalizes exercises to kids' interests, guides them through the writing process with instructional support, and boosts their skills through targeted practice. Students have completed over 10 billion exercises on our site, and our mission is to help all students harness the power of the written word.

Check out our press page, including our 2-minute pitch on NBC and articles in The Washington Post, Wall Street Journal, and Forbes.

NoRedInk believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. At NoRedInk, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. 

Compensation at NoRedInk is robust and includes a full range of benefits, unlimited PTO, monthly co-working stipends, an initial home-office set-up stipend, and generous equity. Our salary ranges are based on factors such as expectations as laid out in the job description, location-specific market data, internal parity, and the experience and skills of individual candidates. Therefore, the compensation range is $130,000 - $200,000 and accounts for a variety of locations and skills/experience.  Please know that if you are invited to speak with a recruiter at NoRedInk, they will have an open discussion about compensation during your first call to ensure alignment. 

*Note: Agencies or other third-party recruiters may not submit unsolicited candidate resumes or their information to any NoRedInk employee, including a NoRedInk Recruiter, unless a contract is signed and you are given permission by the Talent Acquisition team to work on a job opening.


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