Bear Group is hiring a
Content Marketing Manager

🐦 About Birdie

Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. Birdie is B-Corp certified and was recently named as a top two Home Health Tech provider globally in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021.

Launched in 2017, Birdie is a team of socially motivated care, health, product and tech entrepreneurs. We were nominated one of the top 10 UK startups to watch, the SME with the best culture in the UK and was in the 2020 Business Cloud Top 50 Start Up's list. In 2021 we were named no.9 in Start Up's top 100 innovative and disruptive businesses as well as being accepted into Tech Nation's 2021 Upscale 7.0 program. As of June 2022 we closed our series B funding with £25m invested by Index Ventures, Sofina & Omers.

⚡️ Your mission

As Birdie’s resident Growth Content Manager, your mission is to create and deliver the content that turns Birdie’s engaged audience of prospects into fully-fledged customers!

You’ll be working as part of the Growth team, you’ll be worked across our demand creation and demand capture strategies to make sure that every touchpoint we have has copy that’s powerful and impactful.

🦸‍♀️ How you will contribute

• Creating engaging content that helps our audience understand that Birdie can solve their challenges - you’ll turn your hand to short-form content such as videos, as well as long-form, data-driven publications such as technology impact reports.

• In partnership with our Growth and Product Marketing teams, owning the copy on the website in order to increase conversion rates

• Owning our SEO activity, leveraging freelancer support in order to create and deliver on a strategy that ensures Birdie ranks for the right keywords with content that delivers high engagement

• Creating email marketing programmes that nurture our audiences to conversion

• Partnering closely with our Performance Marketing Manager to create landing page copy that drives conversion, and ad copy that’s on-message and high-performing

• Working closely with your Content Marketing counterpart in Education and Community to ensure that our audiences go through a seamless journey according to their interests and buyer intent

🤩 We’d love to hear from you if

• You have 3+ years experience as a copywriter or content marketer in a B2B environment - SaaS experience is ideal, but not essential

• You’re an excellent copywriter, able to match and create a tone of voice, in both long-form and short-form content, adapting successfully to nuances of channel, format and audience in order to drive outcomes. In other words, you can write an article to convince the CEO of a multi-million pound business that their real challenge is data security but you can also write a script for a one-minute video that tells an entrepreneur how care management tools work.

• You have flawless attention to detail and can spot a typo from a mile away.

• You have experience with email marketing and are confident in managing its KPIs and performance

• You have experience in video content (you don’t need to be able to shoot and edit, but we’d love for you to be able to storyboard and write scripts!)

• You have experience with SEO strategies and optimising content in order to rank

• You’re comfortable using CMS tools in order to update website copy

• You actively relish interacting and learning from stakeholders and customers, and can turn those learnings into high-quality content

• You enjoy working largely independently, and also in a collaborative team-oriented environment

• You have strong organisational skills and proven ability to manage time-critical projects (planning, scheduling, monitoring), working with internal and external resources

• Bonus if you’re good with Hubspot!

🙌 What are the benefits?

People are our core strength. We are social entrepreneurs, boasting an outstanding culture (employer net promotion score of 67) with strong values (B-Corp certified). We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth:

✨ Compensation

Our salary packages are competitive, the role is £40K. We also grant generous stock options to any permanent employee at the end of the probation period. We adjust salaries based on the cost of living index for employees based outside of the UK.

🏝 Flexible

We are a remote team with employees based all over Europe. We organise regular in-person events and online socials to make sure you can meet up with peers. If you want to come to the offices in London or Berlin, you're most welcome of course!

🌱 L&D budget

Growth is key. You'll have an annual personal development budget to put towards books, courses, trainings and conferences; continuous coaching within the team and with external experts.

🏡 Work From Home budget

Making your workspace comfortable is important to us, you’ll have access to a WFH equipment budget to ensure you have what you need.

🌴 Base holiday

33 days base holiday (25 days + 8 bank holidays)

🎄 Christmas leave

Birdie closes between Christmas and New Year so you can have some down time with your loved ones. This is in addition to your base holiday!

🎂 Birthday leave

An extra day off for your birthday (you can take this whenever you want during the year)

🫶🏻 Birdie giving days

Birdie is a B-corp and we care deeply about social impact this means you can take 2 paid days each year for volunteering to a cause you’re passionate about.

🌍 Sabbaticals

We recognise that sometimes a longer break is desired, that’s why as of 2024 we have introduced a sabbatical policy. When you have been with us for 4 years you can take up to 3 months off.

👩‍⚕️ Private health insurance

Comprehensive health insurance with AXA that covers many physical and mental health costs

☀️ Gym and wellbeing discounts

Gym discounts and numerous other wellbeing perks via Happl

🚲 Cycle to work scheme

Birdie will buy a bike up-front and you can salary sacrifice to pay-off over the next 12-36 months

👼🏽 Parental Leave

Highly favourable parental leave policy; once you have spent twelve consecutive months on our payroll, primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.

🐣 Fertility Leave Birdie recognises the emotional and physical challenges which may arise during fertility treatments, and supports all Birdies by offering 5 additional paid days of leave.

👵🏻 Employer pension contribution

Birdie contributes 4% of your salary to your pension when you contribute 5% (UK Birdies)

⛷ Frequent company socials, trips and meals

We organise many socials, quarterly retreats and annual company-wide retreats

🤗 Exceptional culture

We see ourselves as social entrepreneurs shaping a new kind of organisation: caring, responsible yet fostering excellence. Read The Birdie Way to learn more.

❓Why Birdie?

Join Birdie and seize this unique opportunity to shape the future of a transformative tech startup, to create positive social change, and develop yourself very fast in a flexible, close-knit & transparent organisation.

We have a grand vision to transform how society deals with ageing,we dream big and speed is of the essence.

We’re all entrepreneurs at Birdie.

We’re highly collaborative and iterative. Everything we do is transparent to anyone, be it objectives and key results, compensation packages and equity or strategic conversations.

Growing with trust is key. Everyone sets their own development plan and gets support to learn fast, from training to books or coaches. We live by radical candour: we give honest feedback and care deeply & personally about each other.

Join us now to improve the lives of millions!

⚖️ Equal Opportunities Statement

We are an equal opportunity employer and we strive to reduce unconscious bias throughout our hiring process. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

We endeavour to embrace diversity, and promote an inclusive environment for all Birdies, and actively work towards this with our Diversity & Inclusion Committee.

If you have any questions regarding the interview process, or if you need any reasonable adjustments to be made, please don’t hesitate to contact us.

Compensation Range: £40K

Originally posted on Himalayas