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Palta is hiring a
Senior User Acquisition Manager - Paid Social


: Paid Marketing


: Cyprus
4 months ago
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Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 50 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth is fuelled by the recently raised $100 million in a series B round led by VNV Global.

Lovi is a cutting-edge app in the health and fitness niche, dedicated to helping users achieve their skin care goals through personalized routines, expert advice, and a supportive community. Our mission is to empower individuals to feel confident in their skin by providing them with the tools and knowledge they need to maintain a healthy lifestyle.

We are seeking an experienced User Acquisition (UA) Manager with a strong background in leveraging Meta Ads advertising platform to drive app growth and user engagement. The ideal candidate will be a strategic thinker with a passion for health and fitness, and a proven track record of executing successful campaigns that resonate with audiences interested in skin care.

What you will do

  • Develop and implement comprehensive UA strategies for Meta Ads to acquire high-quality users for the Lóvi app.
  • Manage and optimize ad campaigns, including targeting, ad creative, bidding strategies, and budget allocation.
  • Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
  • Collaborate with the creative team to develop compelling ad content that aligns with brand messaging and resonates with target audiences.
  • Stay up-to-date with the latest Facebook and Instagram advertising trends, features, and best practices.
  • Work closely with cross-functional teams, including product, analytics, and marketing, to align UA efforts with overall business goals.
  • Manage relationships with external partners and vendors to maximize campaign effectiveness.

We expect that you have

  • 3+ years proven experience in managing and scaling UA campaigns on Meta Ads, specifically for mobile apps in the health and fitness or related industries.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and project management skills.
  • Ability to work independently and in a team environment.
  • A results-oriented mindset with a focus on achieving ROI and growth targets.
  • In-depth knowledge of Facebook Ads Manager and Instagram advertising.
  • Experience with A/B testing, audience segmentation, and retargeting strategies.
  • Proficiency in analytics tools (e.g., Google Analytics, Adjust, Appsflyer, or similar).
  • Understanding of attribution modeling and mobile measurement partners (MMPs).
  • Familiarity with creative best practices for social media ads.
  • English level - B2+.

Will be a plus

  • Experience with web funnels (quiz based) user acquisition.
  • Experience with other social advertising platforms (e.g., TikTok, Snapchat) is a plus.
  • Experience with Google Ads is a plus.
  • Knowledge of the health and fitness industry, particularly skin care.
  • Basic understanding of SEO/ASO principles.

Why work with us

  • A rare opportunity to launch a new big thing from scratch, not just continue some predecessors' work.
  • The co-founders have vast experience and accomplishments in the industry. Therefore, working with such people closely is a great way to learn; moreover, their references might become a game-changer for any further career prospects.
  • An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality. We’re aiming at the whole worldwide market.
  • Joining the startup in the very early stage means an opportunity to take the maximum out of the employee stock ownership plan. Join us while we're still small and benefit from our growth!

Our current team

The current team is pretty small: we have less than thirty team members. Most of our fellow colleagues are engineers — ML, backend, iOS, and web developers. The product team also includes several designers, analysts, product and content managers as well as UX researchers. We collaborate with many scientists to make sure our app is in line with the existing body of research.

Please read our privacy notice in respect of your application
Please note that your personal data will be stored for one year, as reasonably necessary to resolve any disputes within the hiring process, if any occur.

Originally posted on Himalayas

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