Italic is hiring a
Performance Marketing Manager

Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.

We are seeking a talented and experienced Performance Marketing Manager to join our team as a Media Buyer across multiple channels. The ideal candidate will have a strong background in paid search and paid social advertising, with experience managing campaigns across multiple channels, including Meta, Google Ads, Bing Ads, and other advertising platforms. As a Performance Marketing Manager, you will work collaboratively with our marketing team to develop and execute paid media strategies that drive traffic, revenue, and ROI.

Responsibilities:

Media Buying (Paid Social + Search)

• Build and manage paid media campaigns across multiple platforms, including Meta, TikTok, Google Ads, Bing Ads, and others.
• Conduct keyword research and analysis to identify relevant search terms and optimize campaign performance for paid search.
• Develop comprehensive ad briefs outlining campaign objectives, target audience, messaging strategy, and creative requirements for various digital channels.
• Monitor budgets, pacing, and performance metrics to ensure campaigns are meeting goals and making data-driven optimizations across multiple channels.
• Stay up to date with the latest paid social media trends, technologies, and best practices to drive innovation and performance

Data Analysis and Reporting

• Analyze campaign data and metrics to identify trends, opportunities, and areas for optimization.
• Develop and present regular reports on campaign performance to the marketing team and senior leadership.
• Collaborate with cross-functional teams to ensure effective communication and coordination.

Testing and Experimentation

• Develop and execute A/B and multivariate testing strategies to improve campaign performance.
• Stay up-to-date with emerging trends and best practices in paid search advertising and apply them to our campaigns.

Requirements:

Soft Skills:

• Excellent communication, collaboration, and interpersonal skills.
• Strong problem-solving skills and ability to think creatively.
• Ability to work independently and manage multiple projects with tight deadlines.
• Positive attitude and willingness to learn and adapt to changing priorities.

Technical Skills:

• Proficiency in Meta, TikTok, Google Ads, Bing Ads, and others with a deep understanding of campaign setup, optimization, and performance analysis.
• Experience with Google Analytics, Google Merchant Center, Shopify, and other performance marketing-related platforms.
• Familiarity with A/B and multivariate testing methodologies and tools.

Mentality:

• Proactive and self-motivated with a willingness to take initiative.
• Strong attention to detail and accuracy.
• Flexibility to adapt to changing priorities and deadlines.
• Passion for performance marketing and eagerness to stay up-to-date with emerging technologies and best practices.

Experience:

• Minimum of 5 years of experience in paid media advertising, with a proven track record of driving results for e-commerce or online businesses.
• Demonstrated experience in managing campaigns across multiple platforms and channels.

This is a full-time position with a competitive salary and benefits package. If you meet the qualifications and are interested in this opportunity, please submit your resume and cover letter for consideration.

Please let me know if you have any further questions or need any assistance.

Culture

Great Brands Start With Great People

Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.

Inputs Over Outputs

We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.

Flat Hierarchy

Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.

Small Team, Big Opportunities

As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.

Originally posted on Himalayas