GOAT is hiring a
Senior Performance Marketing Specialist

himalayas.app

Role

: Performance

Location

: United States

5 months ago

Apply Now

About the Team

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.

Role Overview

We are looking for a Senior Performance Marketing Specialist to help grow GOAT Group’s user base through acquisition and retention from various marketing channels. As a marketplace, the core objective of the role is to grow buyers through the performance marketing budget.

As a member of the Performance Marketing team, the ideal candidate will be highly data-driven, process-driven and have a strong interest in paid media, specifically paid social. You will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company. True to the nature of Growth, you will be expected to continually strategize and test new ideas and concepts.

The ideal candidate will have a strong paid social marketing background as the core of the role will be the management of a large budget while optimizing the performance of our advertising channels. The candidate must be able to thrive in a fast-paced, ever-evolving environment. GOAT Group has grown tremendously year-over-year and we expect someone who is able to keep up and transcend with us.

In this role, you will:

Strategize, manage and optimize our performance marketing channels (e.g. TikTok, Apple, Instagram, Snapchat, Google, Youtube, and more) to increase performance across acquisition and retention across our various business units
Work closely with the Senior Manager of Performance Marketing to manage our budget and provide performance insights to Finance
Develop a partnership with our account managers to stay up-to-date with new product features and strategies
Follow our sneaker and apparel calendar to plan and execute timely advertisements across our social ad platforms
Closely monitor, measure and report on campaign performance, budgeting, and conduct ad hoc analyses
Utilize our customer LTV models to understand the impact of paid marketing and make strategic changes
Manage and optimize our creative ads through our creative asset process and ad testing framework
Test new channels to scale growth for the business in new and existing markets
Collaborate with the performance marketing team on project roadmaps, performance budgeting, and key marketing campaign retros
Be flexible to manage other assignments as they come up

We are looking for:

BA/BS degree in business, marketing, economics, finance or equivalent hands-on experience considered
Minimum 3 years of experience in relevant fields (growth, performance marketing, digital marketing, paid media, finance, and/or economics)
Management of technical tools and implementation of testing opportunities
Hands on executional experience on paid social and/or paid search platforms
Strong excel and analytical skills - must be able to interpret raw data into meaningful insights and KPIs
Proficient in the economics of performance marketing
Passionate about performance marketing/growth marketing
Project management experience; agile marketing is a plus
Good communication skills and the ability to interface effectively with stakeholders
E-commerce, marketplace or online retail experience is a plus

The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.

Hiring Range:

$85,700$107,100 USD

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of over 50M members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 50 million members across 170 countries.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.

GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. By applying, you authorize GOAT Group to send you text messages regarding your job application, interview and/or onboarding process, and other job opportunities at GOAT Group. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants. If you are an EU or UK resident, please review our EU / UK Candidate Employee Privacy Notice.

Originally posted on Himalayas

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