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Project Growth is hiring an
Email & SMS Marketing Coordinator

himalayas.app

Role

: Email

Location

: Egypt
11 months ago
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Mission/Overview of the Role
The mission of the Email & SMS Marketing Coordinator is to provide day-to-day operational support and project management. This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.

Key Responsibilities

Campaign Development and Execution

  • Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.

  • Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.

    Segmentation and Personalization

  • Segment audiences based on behavioral and demographic data to tailor messaging.

  • Utilize dynamic content and personalization techniques to increase engagement and CVR.

    Data Analysis and Reporting

  • Monitor and analyze campaign performance using key metrics.

  • Provide regular reports on campaign effectiveness and make recommendations for improvement.

    Lifecycle Marketing Strategy

  • Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.

  • Identify opportunities for targeted campaigns at different stages of the customer journey.

    Testing and Optimization

  • Implement A/B testing to improve campaign performance.

  • Continuously optimize messaging, targeting, and timing to maximize results.

    Compliance and Best Practices

  • Ensure all campaigns comply with legal regulations and industry best practices.

  • Stay updated on emerging trends in email and SMS marketing.

Qualifications

  • 2+ years of relevant experience

  • Must have experience with Klayvio (non-negotiable). Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript

  • Familiarity with Google Analytics or similar analytics tools

  • Knowledge of HTML and CSS for email marketing is a plus

  • Strong analytical and critical thinking skills

  • Strong project management skills, organizational skills, and a keen attention to detail

Originally posted on Himalayas

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