We’re looking for a passionate brand marketer to join our team! The Senior Brand Marketing Strategist is responsible for developing and executing comprehensive and coordinated marketing tactics and communication plans in alignment with Purdue University’s master brand to increase awareness and lead generation for Purdue University’s top-ranked innovative online programs. As our brand manager and member of our social media and public relations team, you will develop brand awareness campaigns, review branded materials for partners, support outreach to existing students and alumni on messaging for Purdue University Online, and monitor and report on campaign performance. In addition to leading our branding efforts, as a senior strategist, you will serve as an account manager for selected degree and nondegree programs with individual marketing campaigns. Working together with our digital strategy, communications and recruiting teams, you will define marketing strategies to drive leads that lead to enrollments for these designated Purdue University Online programs.
Building on Purdue University’s historic land-grant mission, Purdue University offers online programs designed to make a high-quality Purdue education as accessible to students no matter their location. We offer over 200 online degrees and certificates taught by prestigious, internationally recognized Purdue University faculty, with the same rigorous, accredited programs offered on our flagship campus. The Senior Brand Strategist joins our award-winning Marketing, Communications and CRM team, dedicated to continuous growth and innovation.
This position will be hired as fully remote.
Education and Experience:
What is helpful (Preferred):
Skills Needed:
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