Olo is hiring a
Restaurant Brand Marketing Specialist, Professional Services

Olo is looking for an experienced Marketing and Branding professional to join our Professional Services organization, working with our customers and partners to strategize and oversee execution of their marketing strategies. This is an opportunity to be part of a growing team, acting as a trusted partner to the largest names in the restaurant sector. You will be accountable for the success of marketing campaigns with a focus on guest segmentation and targeted outreach across various channels (email, SMS, pushed notifications) including campaign set-up, monitoring, pacing, optimization, tracking, and reporting.

Reporting to the Brand Marketing Team Lead, you will be responsible for creating SOPs with our initial brands for how we partner together successfully and shaping the operation as we learn through experience.

You can work remotely from anywhere in the U.S. or at Olo's headquarters in NYC.

What You'll Do

• Partner with brands alongside the pro services team lead to design and implement marketing campaign execution strategies.
• Execute marketing strategies and maintain documentation of campaigns.
• Collaborate and efficiently execute guest journeys creation, identifying pilot groups, and dispatch email, push and SMS communication to consumers.
• Partner with corporate marketing and team lead to create campaign templates by distribution channel (email, text, pushed notifications) to support local engagement and field marketing.
• Collaborate with agency partners and team lead to create segments to target guests by campaign, optimize content and ROI for the brand.
• Understand and contribute to reporting including campaign performance metrics, guest book growth analysis, loyalty impact analysis, guest cohort reporting, cost per lifetime acquisition reporting, and conducting A/B testing.
• Perform project management activities including coordinating, preparing for and participating in marketing meetings, adhering to campaign timelines and communicating campaign progress to the team lead.
• Partnering with agencies and field marketing teams on campaign creation, and execution and discussing best practice recommendations.

What We'll Expect From You

• 3+ of work experience
• Experience in a fast-paced and impactful Branding or Marketing role within the restaurant industry
• Experience partnering closely with client-side professionals in similar roles and the ability to partner with those stakeholders effectively.
• Experience coding responsive HTML emails and building template-based emails, ensuring that emails are dynamic, efficiently coded, and render correctly across a wide variety of email and mobile clients
• Experience in collecting and reporting on data to interpret and form insight, using this data to continuously iterate the operation of campaigns.
• Experience delivering results through the collaborative work of a cross-functional team
• Time spent working cross-functionally in a highly collaborative environment, preferably in a remote capacity
• Passion for working with customers, their distributed stakeholder groups, and celebrating their grow
• Strong communication skills
• Ability to communicate at all levels cross-functionally and up to senior management
• Ability to collaborate with leadership across business groups and the Field marketing communities to effectively deliver campaigns.
• Ability to build relationships and grow strong cross-group collaborations
• Ability to handle conflict and make trade-offs without sacrificing the long-term vision
• Legally able to work in the United States

Nice to Have

• Experience with Sendgrid and Twilio
• Experience with Looker or Tableau
• Experience with SQL
• Experience with Google Workspace

Olo is the engine of hospitality powering the restaurant industry's digital transformation. As a leading open SaaS platform, we enable over 600 restaurant brands to jointly reach 85 million connected guests across approximately 84,000 locations. More than two million orders per day run on Olo's platform, allowing brands to maximize the convergence of digital and brick-and-mortar operations while raising the bar on hospitality. The result: brands do more with less and make every guest feel like a regular. With integrations to over 300 technology partners, our customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. You have likely used Olo and not even known it! Learn more at olo.com

We’re remote-friendly. Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you're in the New York City area, you can choose to work remotely or from Olo's headquarters, located in Tribeca.

We offer great benefits, such as 20 days of paid time off, 10 separate sick days, 11 holidays plus year-end closure, fully paid health, dental and vision care premiums, a 401k match, remote-office stipend, company equity, a generous parental leave plan, volunteer time off, gift matching policy, and more!

Our best estimate of the compensation range for this opportunity is $85-105K annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

We value diversity. At Olo, we know a diverse and inclusive team makes our workplace better. Don't meet every single qualification in the job description? Market data shows that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive, and authentic workplace, that is free from discrimination and harassment; this allows us to make better decisions and better serve the communities we’re a part of. So if you're excited about this role but your previous experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status. If you require further accommodations or have questions regarding accessibility, please contact us at [email protected].