AllWays Health Partners is hiring a
Marketing Analyst

For over 30 years, AllWays Health Partners has delivered value to our members and worked to improve access to care and coverage. As a member of Mass General Brigham, AllWays is a health plan at the forefront of innovation, advancing a highly integrated model of value-based care with one of the world's leading health care systems. Together, we are transforming the customer experience, keeping our members and patients at the center of everything we do. Bring your unique talents and join us as we strive to create a world where all people live healthier lives.

Marketing Analyst plays an important role in supporting the company mission to help people live healthier lives by building a culture of data-driven decision making at AllWays. They are responsible for providing collaborators with insights that help the Medicare Advantage and other marketing teams to set and meet lead generation and customer engagement goals.

Utilizing the large datasets at your disposal, you will partner with your clients to understand and improve the AllWays customer experience to drive customer acquisition.

ESSENTIAL FUNCTIONS
• Provide insight into our marketing activities that help the team take action to improve our work
• Establish, track, and analyze key performance indicators for marketing activities, digital properties, and on/off-line campaigns
• Assist with the acquisition and segmentation of prospect data
• Prepare regular reports for the marketing team, key internal partners, and senior leadership
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Hold self and others accountable to meet commitments.
• Ensure diversity, equity, and inclusion are integrated as a guiding principle.
• Persist in accomplishing objectives to consistently achieve results despite any obstacles and setbacks that arise.
• Build strong relationships and infrastructures that designate AllWays Health Partners as a people-first organization.
• Other duties as assigned with or without accommodation.

WORKING CONDITIONS AND PHYSICAL EFFORT
• Work is normally performed in a typical remote office work environment.

KNOWLEDGE AND EDUCATION

Required:
• Bachelor's degree in a quantitative discipline or graduate degree
• 2 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
• Experience and understanding of B2B and B2C marketing funnel and digital marketing channels
• Analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
• Experience in the following analytical tools: modeling and reporting in Excel/Access and SQL
• Proficiency in Microsoft Office Suite Preferred
• Experience with web analytics, web optimization, or data management platforms
• Experience with Tableau or similar data visualization tools
• Experience in statistical analysis (SAS or R)

EXPERIENCE

Required:
Proficient in marketing research and statistical analysis
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy

SKILLS/COMPETENCIES
• Demonstrate AllWays Health Partners' core brand principles of always listening, challenging conventions, and providing value.
• Bring fresh ideas forward by listening to and working with employees and the people we serve.
• Respect the talent and unique contributions of every individual and treat all people in a fair and equitable manner.
• Strong, demonstrated track record of an ability to execute on time, on budget, and on scope.
• Strong aptitude for technology-based solutions.
• Ability to inject energy, when and where it's needed.
• Current in healthcare trends.
• Demonstrated forward, visionary thinking; ability to see "what is" and envision "what could be."
• Ability to develop, introduce, defend, and gain support for a new ideas and approaches.
• Excellent leadership skills and leadership track record.
• Ability to translate and communicate complex topics in a variety of forums, tailoring communications to effectively fit and influence the targeted audience; strong executive presence, presentation and communication skills. Strong verbal, active listening, and written communication skills required.
• Ability to view the long-range trends and cycles of the business and industry and see the "big picture."
• Ability to apply a variety of strategic frameworks to analyze problems and to guide and develop solutions.
• Ability to challenge the status quo and drive innovative thinking and the capability to successfully implement strategy.
• Excellent interpersonal skills, including the ability to influence others at all levels of an organization.
• Strong EQ; exercises self-awareness; monitors impact on others; is receptive to and seeks out feedback; uses self-discipline to adjust to feedback.
• Unquestionable integrity.

EEO Statement
Our promise as a people-first organization starts with our employees. AllWays Health Partners is committed to diversity, equity, and inclusion in our workforce, internal culture, and investments. As an equal opportunity employer, AllWays Health Partners recognizes the power of a diverse community and encourages applications from individuals with varied experiences, perspectives, and backgrounds.

DISCLAIMER
The above statements are intended to describe the general nature and complexity of the work being performed by personnel assigned to this classification and do not represent an exhaustive list of all tasks, duties, and responsibilities required of personnel assigned to this position.