Objective
The main goal of this role is to set up and fulfill marketing strategies geared towards raising brand awareness, generating leads
Key results
- Deliver 2022 revenue OKR's
- Develop a good knowledge of Neurons Lab Services and Solutions, with an ability to jointly develop and iterate on strong positioning and messaging, aligning to the customer journey and business needs.
- Contribute insights about our customer needs and experiences to help create content that reflects the brand and improves our marketing efficiency.
- Actively contribute to Neurons Lab strategy to increase brand awareness, find market fit, and generate new opportunities for gaining leads.
- Collaborate with cross-functional teams to lead creative brainstorming sessions, experiment, and launch various marketing campaigns through multiple channels.
- Coordinate marketing projects with contributors like content manager, proofreader, designer, and developers.
- Keep track of the efficiency and engagement of marketing campaigns, and suggest changes and improvements.
Challenges & Responsibilities
- Collaborate with other Business Development team members to plan marketing campaigns
- Create and manage editorial calendars across various media platforms (blog posts, case studies, Medium, AWS, ABM, catalog platforms)
- Implement strategy and manage the process of launching marketing campaigns through ABM, AWS, SMM (LinkedIn, Twitter, etc.), Google ads, etc.
- Produce a brand style guide that communicates the right messaging to attract prospective customers
- Managing the design and production of promotional materials, such as websites, presentations, etc.
- Conduct market research to analyze market trends, and competitors, and determine the target audience's needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns
- Tracking effectiveness and engagement of marketing campaigns
- Overseeing the company's attendance at events, such as trade shows, conferences
- Report to Head of Business Development & Partner
- Follow the company's Business Development strategy and reach its goals
Skills
- Experience in marketing
- Understanding of the AI services market
- Understanding of B2B
- A proven track record in writing
- Strong presentational skills
- Sense-making approach
- Team management skills
- Advanced English
- Understanding of inbound and outbound strategies
- Market analysis and customer knowledge
- Sales and marketing hypothesis testing
Knowledge
- Experience in IT Service or Product Company
- Understanding of B2B and AI services market
- Understanding of inbound and outbound strategies
- Experience in launching ABM campaigns is preferred
Experience
- Experience in growing online presence, generating leads through marketing campaigns
- Experience working with sales on the best practices for measuring modern revenue marketing including OKRs, targets, and attribution.
- Experience in developing creative campaigns and executing them across multiple digital channels
