Responsibilities
Liaison with various stakeholders in blockchain for cybersecurity services and products
Manage Go-To-Market planning and execution for new products
Deliverables planning and management - Collaborate with cross functional teams (sales and engineering) to develop materials & ensure a timely content and campaign schedule
Familiarity with SEO, Social Media, Referral Programs, Content, Growth Hacking, Conferences, webinars and more
Well versed in performance metrics and tracking processes, including expenditures, and return on investment
Develop and deploy a distinct and comprehensive social media strategy to increase website traffic to cross-promote social/digital content with exciting concepts to attract new users and partners along with the marketing team
Manage the content strategy for community marketing and developer marketing efforts to foster a sense of community and add value to user experience
Required Skills & Experience
5+ years of marketing experience in a high tech/web3 context
Highly Independent
Relentless Work Ethic
Proactive
Open and Forward thinking to non-traditional forms of marketing
Growth-oriented
Prioritize organic marketing
Excellent communication skills (verbal and writing)
Experience working in blockchain industry strongly preferred
Strong experience in establishing positioning, brand, and narrative in the cybersecurity, cryptocurrency or technology space
Deep understanding of marketing dynamics with a track record of building a strong presence via social media channels like Twitter
Expertise in brand strategy, creative and PR/media communications
Strong experience in marketing technical products and creating go-to-market strategies
Experience working with stakeholders and cross functional teams
Commitment to values of diversity, equity, and inclusion reflected in all aspects
Benefits
An exciting and involving role with significant impact on shaping the future of Halborn and the way we position our products in the marketplace
Opportunity to establish the product marketing strategy
Creative freedom and exciting challenges in a highly competitive technology domain
Collaboration with highly talented colleagues from around the world and an experienced international management team
Flat hierarchies and a steep learning curve
A high degree of autonomy and freedom in your decision making
Flexibility to work from home
Unlimited PTO
You should apply if…
You have worked in web3/tech marketing and are a team player
You have the mentality to work in a start-up or have already done so
You love to work hands-on yourself and grow with the requirements
You can motivate yourself every day and work independently in a distributed company environment
All successful candidates who make it will be required to:
Pass background and criminal record check
Provide x3 relevant professional references
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