Findmypast is hiring a
Product Marketing Lead

Find your magic with us

Connecting people to their family stories is special. We're proud to deliver these magic moments. Through technology, data and insights, we bring people closer to their past, to benefit their future.

We’re a fast-growing team of smart people, on a mission to help millions. Solve meaningful, complex problems and be a part of something magical. Enjoy the agility of a scale-up with the security of real financial backing, in a place where every story matters.

Why join our brand team?

1. We’re driven by the desire to create a fantastic customer experience

2. We love nothing more than taking big data and making it quick and easy for our consumers to digest

3. We’re naturally collaborative and our cross functional teams work closely with our colleagues to build / enhance our product

4. We’re neatly set up for flexible working and giving people the freedom to thrive.

You won’t find any bureaucracy here, but you will find:

• Generous holiday allowance with the chance to buy more
• A pension contribution that stands out in the market (9.5% matched company contribution with a 6% contribution from the employee's side).
• All the health and wellbeing benefits you’d expect and some you wouldn’t (Careers Page)
• The chance to work with smart and fun people on products that will bring joy to millions.

We value seeing each other in person from time to time. It helps us do great work. We ask our employees to attend one of our office hubs in London or Dundee once a quarter and meet for company offsites twice a year, so we can spend valuable time together working collaboratively.

Requirements

About the Role

Product Marketing Lead

You’ll be responsible for communicating the value of Findmypast’s product experience. You will develop tools and campaigns that ensure Findmypast customers can discover value at every step of their product journey and are kept up to date on our product evolution.

The role has a broad scope and will see you delving into a diverse range of areas to produce engaging proposition and content – you’ll be thirsty for insight and a problem solver who loves nothing more than the challenge of meeting the customer needs with each product launch. You’ll deeply understand the needs of the customers and you’re an expert at crafting those needs into winning propositions.

You’ll be a brilliant planner, collaborator, and communicator, who works to ensure all teams build and develop features that you can take to market. You’ll be a key driver and lynchpin, working closely with the Product team to ensure each product release is communicated in a way that delivers value for our customers and drives growth for our business. You’ll own the Go To Market Strategy for all product releases and be responsible for communicating these benefits to customers, industry analysts, the media, and the public.

Responsibilities

• Collaborative : Work with the Product Management Teams and Brand Teams to define product positioning, messaging, and marketing programmes that support the product launch processes. You’ll craft product marketing propositions and unique selling points that set the product apart from the rest in the market.
• Strategy: Go to Market– you’ll plan and take to market all new products / propositions / services and data within the company
  • Content Creation: Work with the brand content teams to deliver materials that support Go To Market campaigns, customer programmes, and most importantly, the launch processes; This may also requires working with agencies.
  • Sales enablement: use your market and product knowledge to help growth and campaign teams align their marketing process to the way the market wants to buy - collaborate with relevant teams (customer Engagement, Growth, Brand teams re: product and launch updates.
  • Cross-functional working: Develop strong relationships and collaborate closely with key stakeholders, both internally and externally, ensuring regular communication across the business.
  • Launch: plan, execute and measure the effectiveness of go-to-market strategy.
  • Ensuring briefing the press, PR teams, CS teams on new products and services to be launched in the market
  • Agreeing on timelines and deadlines of new product development with the product management teams to drive the best revenue and customer success outcomes.
• Results driven: Deliver and achieve, clear and tangible business objectives for each product releases.
• Insight Led: Competitor market/product research discovering insights and trends in the market. Be the voice of the market by augmenting our own concepts with market research & competitor analysis. You’ll be able to articulate how Findmypast differentiates from other solutions.
• Communicator: You’ll be communicating the vision and the brand relevance of the product launch to the wider company and ensure the value of new products to relevant teams
• Customer driven: Working with CX to ensure interviews and focus groups for obtaining relevant insights about the customer’s product usage and buyer personas to tap new opportunities

About you:

• You have a growth mindset
• Proven experience in a product marketing role.
• A collaborative style with knowledge and experience interacting many different teams.
• You’ll be data led and results focused.
• Goal oriented and experience of working in a fast-paced environment and ability to react quickly to the changing business needs
• A curious awareness of trends to provide unique and creative solutions to reach current and new audiences
• If you said yes to these, and this all sounds appealing, then get in touch. This could be the start of something special.

What to expect next:

Our interview process is fast and goes like this:

• An initial call with a member of our People Team (30 mins)
• Meeting with the Head of Campaign Performance (45 mins)
• Presentation to the Director of Brand, Chief Operations Officer and Chief Product Officer (1.30 hour),

We don’t want our approach to hold anyone back, so if we need to tweak this for you, please just ask. Plus we’d love to know your pronouns so please let us know when you apply.

We want Findmypast to be the best company for all our diverse employees and customers. If you’d like a deeper understanding of our commitment to diversity, check out our careers page to hear from our CEO, Tamsin.

Benefits

We're passionate about making FMP a great place to work and setting people up to succeed. Benefits include:

• 26 days holidays + UK bank holidays. We also offer the option to purchase up to 4 additional days.
• Excellent pension contribution from day one of up to 15.5% of your basic salary (9.5% matched company contribution with a 6% contribution from the employee's side).
• Flexible working, as we want all our employees to have a brilliant work-life balance.
• Enhanced and shared maternity/paternity/adoption leave.
• Learning & Development budget, access to LinkedIn Learning and training opportunities.
• Various social remote activities to keep connected as a company.
• Employee Assistance Programme, wellbeing app access and Mental Health First Aiders.
• Life assurance.
• Private medical insurance, health and dental cash plan options.
• Gym membership and staff discounts.
• Cycle to work scheme.
• Season travel tickets.
• BorrowMyDoggy subscription
• Subscriptions to Findmypast and British Newspaper Archive.

If you are a recruitment agency, please be aware that we're not looking for additional assistance with recruitment. Please do not send us CVs. We will not be responsible for fees related to unsolicited CVs.