Waracle is hiring a
Head of Marketing

Waracle is home to a diverse and inclusive community of technologists.

We collaborate with ambitious businesses on their most challenging technology and digital product missions. In your career at Waracle you can expect to work on a variety of projects within some of the UK’s biggest brands in Health Tech, Fintech or Clean Tech, gaining experience and exposure to a range of languages and technologies.

Our growth has been significant and sustained, recently recognised by Clutch as one of the Top B2B companies in the UK, we are constantly seeking top industry talent to join our team and grow our expertise.

Waracle adopt a remote first ethos and provide a set up allowance you can use towards a comfy chair or desk! We have office space available in Dundee, Edinburgh, Glasgow and London if you miss that buzz in the office. This role is a permanent position.

As our Head of Marketing, you’re a relationship-builder and creative mind, uncovering opportunities for positioning Waracle as a market-leading product digital consultancy. You will work across brand, campaigns and content to develop Waracles reputation among executives and decision makers and generating MQLs. You are a seasoned leader with excellent communication skills and love inspiring and coaching teams.

Responsibilities

• To develop a deep understanding of our business and its marketing objectives.

• Coordinate and collaborate with marketing colleagues, external vendors and other stakeholders to execute marketing plans across owned, earned and paid channels.

• Build awareness of Waracle among C-suite executives and senior decision makers and develop our reputation as a leading digital product consultancy.

• Ensure our content underpins our inbound and outbound (lead generation and ABM) marketing activity, ultimately ensuring we achieve our ambitious growth targets across demand (clients) and supply (talent).

• Work with colleagues across the business to find and curate relevant marketing content from across Waracle’s ecosystem, in support of UK campaigns.

• To be responsible for producing best-in-class new content and assets (including blogs, articles, video, infographics, podcasts, and other formats) aligned to campaigns.

• To implement SEO best practice principles across content and web pages, to increase traffic and drive website conversions (lead generation).

• Develop our analytics capability for gathering and interpreting data across our channels, analysing campaign activity, tracking performance and optimising campaign activity.

• Collaborate with colleagues to track and measure brand performance, whilst monitoring competitor brand activity.

• At all times, leverage research and data to develop actionable, insights-led strategies.

• Extensive B2B marketing experience, ideally gained within the technology/technology consulting sectors

• Deep experience coordinating campaigns across owned, earned and paid channels.

• Experience of working at a strategic level, developing brand campaign strategies is essential.

• A working knowledge of SEO and the latest Google algorithm updates, including experience of creating content distribution strategies in support of lead generation, lead nurturing and ABM activities.

• Proven track record in campaign management and delivery is essential.

• Strategic mindset with the ability to understand and translate business strategy into actionable marketing plans.

• Experienced using research, data and analytics to identify and develop actionable insights.

• A proven relationship builder, with excellent communication, negotiation and presenting skills.

• A strategic thinker, commercially astute, with good analytical and reporting skill.

Research shows that underrepresented groups tend to only apply when they tick every box. So if you think you have the skills, but don't meet every single bullet point above, please still apply. We'd love to have a chat with you.

The recruitment process you can expect for this role is an initial call with your dedicated Talent Acquisition Partner who will chat with you about Waracle, what you are looking for in a new position, the salary for the role, notice period and benefits (the important stuff!). After that, will follow a 2 stage interview process where you have an opportunity to find out more about the role and show off your skills and experience. Your Talent Acquisition Partner will guide you through the whole process to your first day with us.

We love to have fun, make friends for life and spend time together outside of work! We have various events, days out, competitions and incentives throughout the year and here are some other benefits you can expect at Waracle.

🏡 Flexible working and a remote-first ethos

🏖 Holidays – 31 days per year and a day off on your birthday.

⏰ 35 hour working week

💸 Company Pension and personal financial advisor

📈 Free access to 1000s of personal development courses

🏥 Group Life cover and Medicash Cash Plan

🍼 Enhanced maternity and paternity leave

🍎 Macbook and home office set up budget

Plus much more!