Cloud Academy is hiring a
Director of Revenue Marketing

WHO ARE WE?

Cloud Academy is a hyper-growth upskilling and reskilling SaaS company, focused on enabling enterprise customers to have full transparency and control over their tech workforce skills readiness. In a rapidly changing cloud technical landscape where there is an increasing tech skills gap in the market, combined with the difficulty organizations are facing to retain tech talent and the demands for numerous technical certifications, companies need the ability to manage these skills at scale more than ever. We help over 1000 customers visualize, assess, transform and measure their teams’ tech skills readiness through a unique Skills Intelligence Platform, powered by world class cloud training content. Companies like Warner Media, Deloitte, JP Morgan Chase and Walmart trust Cloud Academy with their technical cloud skills readiness at scale, so they can achieve their cloud business goals.     

We are a global team, with colleagues in over 14 countries worldwide. We are a diverse team that is innovative, collaborative, pragmatic and passionate about making an impact. We thrive on a common vision, we obsess about our customers and learners, and we take pride in the quality of our work. Most importantly, we know that individually we are only as good as our teams are, and we always have each others’ backs.    

We are seeking driven, highly competent, and creative team players to join us on the next phase of our growth story, as we scale our winning products to help even more customers and learners.  

The Director of Revenue Marketing serves as a ‘dot-connector’ across our Sales, Marketing and Customer Success teams to identify, engage and convert decision-makers at our target mid-market and enterprise companies. In this role, you will be responsible for building tailored programs to convert B2B prospects into qualified sales-ready leads, and to convert strategic target accounts into sales-ready conversations. 

Reporting to the CMO, you will play a key role in driving marketing-sourced pipeline and delivering exceptional prospect experiences. We are looking for someone who truly understands what ‘great’ looks like in pipeline creation, and who wants to have fun while they do it. We are a team of ‘roll up our sleeves,’ in it together, customer-first professionals who are excited by our mission.  

If you have helped a fast-growing organization build, optimize and increase the velocity of its marketing-sourced revenue funnel, then we’d love to have a conversation with you!

RESPONSIBILITIES:

• Define, build and execute targeted ABM programs that create awareness, engagement and demand from our top strategic accounts in the B2B mid-market and enterprise segments
• Manage the campaigns and ABM team, providing direction on messaging and personalized experiences that will drive targeted demand efforts to each of our ICPs and buyer personas
• Design multi-channel, integrated campaigns spanning campaign set-up, emails, advertising, webinars, demo offers, demand gen events, and more 
• Develop new strategies to increase touchpoints within the prospect journey to drive engagement and lead/account qualification
• Implement data-driven strategies for high-quality account opportunity generation
• Establish intimate knowledge of our CRM database to uncover opportunities for engagement and conversion improvement along the MQL-SQL opportunity funnel
• Optimize nurture streams based upon areas of interest + fit + intent as well as where our prospects are on their customer journey
• Partner with our Content and Product Marketing teams to ideate, execute, and promote strong content assets & offers that resonate with our audience and drive demand 
• Partner with Marketing Operations to establish best in class technology and processes as part of our growth goals
• Analyze campaign effectiveness to optimize marketing spend to the right channels and the right opportunity ROI
• Create and manage the global budget for revenue marketing
• Work closely with sales leadership to build alignment and fast feedback to optimize GTM channels and lead optimization

• 5+ years of pipeline creation & nurturing experience in a B2B, (preferably SaaS), organization; Bonus points for experience targeting the CTO/CIO teams!
• 3+ years of strong hands-on Account-based Marketing & CRM technology and processes experience; Bonus points for Hubspot, Salesforce & 6Sense experience!
• Experience coordinating with sales, BDR, CSM and partnership teams to coordinate and deliver high-impact, ultra-targeted offers and campaigns
• Enjoy working in a fast-paced environment with the freedom to make key decisions on your own
• Excellent leadership and communication abilities required
• You enjoy finding a way to make it work, and partnering with other collaborative, dedicated, best-in-class marketers

BENEFITS:

• ​​Competitive salary with a bonus plan
• 401(k) with a Company match
• Full benefits, including medical, dental, and vision with Aetna
• Four weeks of paid vacation per year (that increases to five weeks after two years with the company!)