OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTableâs software seats more than 1 billion people per year and helps more than 50,000 restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximize revenue.
As an employee of OpenTable, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each other's strengths and insights. Together, we're able to help people experience the world through dining and travel.
OpenTable is passionate about restaurants - serving the restaurant industry is part of our origin story, and we continue to be committed to helping restaurants build outstanding hospitality experiences. We are increasing our investment in our restaurant marketing efforts, and are excited to find the right marketing leader to join us in connecting with our valued restaurant community!
We are seeking a fully-remote, experienced and strategic B2B marketer with a proven track record of exceeding global pipeline targets to join OpenTableâs Marketing team. As a B2B Growth Marketing Manager, you will develop and implement effective marketing campaigns to drive awareness, customer acquisition, and adoption of our restaurant platform, OpenTable for Restaurants.
The ideal candidate will have a strong background in B2B marketing in the tech and/or hospitality industries. They will have proven experience building and scaling B2B SaaS integrated marketing campaigns, driving significant pipeline, and have deep experience collaborating with sales teams. In addition, this candidate is comfortable in a âtest and learnâ environment, passionate about data-driven decision making, and has a bias for execution.
This role will report directly to the Sr. Director of Restaurant Marketing, and collaborate closely with sales leadership. The ideal candidate will help foster strong cross-team collaboration, bring innovative B2B campaigns to life, and relentlessly track and measure performance and adopt a test-and-learn mentality.
As B2B Growth Marketing Manager, you will:
Plan, design, and execute cross-functional restaurant-facing B2B campaigns to drive awareness, customer acquisition, and pipeline growth
Bring innovative demand generation ideas to life by adopting a test-and-learn mentality
Partner with the sales and SDR team to ensure quality lead delivery and proper follow-up, building a consistent feedback loop to continuously improve and optimize lead hand-off processes
Help drive programs to implement and automate SDR outbound sequences aligned to key initiatives, with the goal of increasing sales and generating more leads
Measure, analyze, and report on performance of your campaigns
Collaborate with the International Marketing team to extend campaigns globally across all core markets
You have:
5+ years of full-time marketing experience
2+ years of demand generation/campaigns experience
Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver campaigns that resonate with prospects and deliver pipeline
Strong history of collaboration with sales leaders
A sense of ownership and a self-starting attitude, but willing to ask for direction when needed
Strong analytical mindset, and a desire to test and learn whenever possible
Excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively inspire change and direction within professional environments
Strong project management, organization, and multitasking abilities
Benefits
Work from (almost) anywhere
4 weeks paid vacation
Day off on your birthday
Company matched retirement plans
Health, dental and vision insurance plans
Flexible Spending Accounts
Headspace Subscription
Drinks, coffee, snacks, games
Flexible hours
Regular team events/excursions
Universal Paid Parental leave
D&I Statement
We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer, and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for New York City is $107,000-153,000. In addition to a competitive base salary, roles are eligible to be considered for an annual bonus.
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