Writer is hiring a
VP, Demand Generation

✍🏽 About Writer

AI your people will love. That's our vision, and it contains multitudes :-)

AI

your people

will love.

We're filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal.

🛣 Traction and backing

Writer is deployed widely at leading companies like UnitedHealthcare, Accenture, Intuit, UiPath, HubSpot, Spotify, Hilton, Uber, and Deloitte. We have an NRR of +135% and we're just getting started.

Our inbound funnel is large and growing fast (+3M visitors/month, thousands of weekly ICP trial starts). In late 2021, we received a $21M Series A led by Insight Partners, with participation from Google's Gradient Ventures, GTMFund, and a world-class group of founders, operators, and angels. We're a clear leader in a space receiving significant investor interest, and will be able to make the investments required to maintain that position.

🎯 Why it's the perfect time to join

• We're still only 50 people. There's a lot of room to contribute and grow an enduring SaaS company. You'll have unquestionably made it happen.

• We have strong PMF. We have strong DAUs and deep usage. People spend hours in Writer. The work you'll do will have a direct impact on some of the top companies in the world — and make work more enjoyable for the users who depend on us to meet their goals.

• Build it, nail it, scale it. We're at 'scale it' and are continually learning. If you like helping turn dirt paths into smooth roads, now is the perfect time to join.

🤓 What we're like

• We connect. We bring our whole selves to work. We're a diverse group on multiple dimensions, and we share that with each other.

• We challenge. We're first principles thinkers, and those principles guide our product and GTM decisions. Things you won't hear at Writer include "Because that's what X wants" or "Company Y does it this way." We're all on the same side as we build Writer our own way.

• We own. Building a company that achieves escape velocity is hard work. We take full ownership over our schedules and our outcomes, because we believe that's the purest-energy way to work that hard.

📈 Our operating cadence

• We're a low-meeting (<4 hours/week for most people) culture, with 1-2 weeks a quarter that are totally meeting-free.

• We've been distributed since day 1, and our distributed processes and rituals are long-engrained.

• There's low overhead, and projects are single-threaded.

• We break down company milestones into quarterly goals and projects, and emphasize by team the one thing that matters the most.

• All of our dashboards and metrics are transparent, live in a single view, and are shared with everyone.

• We're good at communicating async, use DMs and distracting notifications with caution, and respect each other's work hours. And we'd never send you a calendar invite before making sure you're free.

• Weeks are tough, but weekends are sacred.

📐 About this role 

We’re looking for a revenue marketing leader to own all aspects of our demand generation strategy, from inbound and outbound demand creation, to event strategy, to marketing operations, to agency management.

The ideal candidate will bring vision and creativity, get the most out of a skilled, energetic team, and help us execute on a massive market opportunity. You’ll be results-obsessed, drive our pipeline number with an eye toward getting increasing leverage on a healthy investment.

You’ll have a high bar for program elegance and messaging, while also being (and inspiring your team to be) a big experimenter — always driving to find that exact mix of programs that yields the best results. You’ll work closely with sales leaders and other teams to create a rapid feedback loop that results in regular step-ups in performance and efficiency.

This role will be in San Francisco or remote, and will initially report to the CEO, and ultimately to the CMO.

🦸🏻‍♀️ Your responsibilities 

• Develop and lead your team to execute on a whole revenue marketing strategy across all channels: ABM, field/webinar events, email, digital ads (display, SEM, social), SEO, partnerships, etc.

• Generate a consistent flow of MQLs and work in tandem with your sales counterparts to generate pipeline — the right ICPs and with high leverage — while simultaneously working a set of key target accounts as part of an effective ABM program.

• Define and report on KPIs and dashboards (in collaboration with our business/revenue operations) to help us measure, optimize, and focus our time and investments.

• Own the marketing tech stack — website, automation platforms, as well as decisions, and processes.

• Communicate and collaborate across the organization to ensure the best ROI from demand gen outcomes.

• Work closely with the rest of marketing and the organization to move in an orchestrated manner, execute beautifully-integrated campaigns, convert our funnel as efficiently as possible.

⭐️ Is this you?

• Demonstrated leadership in digital marketing and/or demand generation, ideally in a high-growth B2B SaaS startup

• An amazing attitude, kindness, and sense of humor — ability to build team culture and relationships across the company

• Cool as a cucumber, despite the chaos of perhaps the most dynamic technology market we’ve ever seen

• Proven experience scaling demand generation programs (e.g., outbound marketing, events, lead nurturing, ABM, etc.)

• Ability to build both beautiful and innovative programs that engage prospects and optimize marketing dollars

• Experience marketing to SaaS business folks, especially marketing, product management, and UX personas

• Experience managing agencies and vendors, and negotiating contracts.

🍩 Benefits

• We don’t spend frivolously, but we do take care of our own. Besides smart, sincere colleagues and a vibrant work environment, we are proud to offer:

• Employer-covered medical plans, dental, vision, and life insurance

• FSA

• Competitive parental leave policy (parents actually work here!)

• Generous PTO

• Company stock options

• 401k plan with employer matching

• Flexible schedules

Writer is an equal opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.