Kisi is hiring a
Product Marketer

Who we are

We are Kisi, a physical security technology company that accelerates a world where the right people can share physical resources at any time. Founded in 2012, Kisi operates from a headquarter in Brooklyn (USA), an office in Stockholm (Sweden), and a remote team across the globe.

What we do

We bring simple and secure physical security to people and organizations anywhere. Our award-winning hardware and compliance-certified software form the core of our physical security platform that helps businesses around the world connect and control their spaces through the cloud. With our seamless access experience and real-time data and analytics we help make spaces available to the right people at any time. But don’t just take our word for it: explore our award-winning Reader Pro, which recently won the coveted GOOD DESIGN award as well as the prestigious iF Design Award. Curious about how Kisi works? Check out this short product demo.

How and why we do it

At Kisi, you will have the freedom to do your work in the way you work best. There’s a flat hierarchy (work alongside our co-founders Carl, Max, and Bernie!), a strong sense of ownership, and the freedom to get creative. We also try to limit meetings as much as possible so that you can have dedicated focus time. Our mission is clear: ensure ease of facility access and remote space management, providing access systems to create a secure future where spaces are connected and accessible without boundaries.

Your role

You will wear many hats in this role that all revolve around researching our customers and competitors, staying on-top of brand sentiment, collecting, organizing, and presenting data to internal teams, and recommending marketing strategies and tactics to reach specific consumer segments with a focus on outbound marketing initiatives. You will work within the marketing team to recommend content and take part in marketing initiatives that help us grow Kisi’s awareness. This role is remote friendly for candidates based in Europe or US.

US candidates based in the following states are welcome to apply: CT, DE, FL, MA, MD, NC, NH, NJ, NY, OH, PA, TN

Your responsibilities

• Research and collect data on competitors, target industries, and buyer profiles, consolidating information into actionable insights and reports.

• Setting up and reviewing customer behavioral analytics data around usage of our website, and collecting insights from usage and recommendations on improvement.

• Designing and participating/leading surveys or customer interviews to discover customer buying preferences and habits.

• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation

• Research and recommend marketing plans for outbound marketing initiatives such as podcasts sponsorship/ads, etc.

• Own creation of value proposition and positioning statements for all product features for reference by our content teams

• Create and maintain personas and use cases for reference by internal teams.

• Track relevant keywords related to market trends, brand sentiment and competitive research.

• Monitor and following important conversations in online communities to better understand our customers, market needs and competition. Participate in conversations where applicable, with any help needed from our content experts.

Your qualifications

• Knowledge of B2B marketing practices and tactics

• Knowledge of positioning frameworks and competitive analysis

• Organization skills and abilities.

• Great communication skills

• Ability to understand and translate technical details into benefits

• Interpret data, formulate reports and presentations, and make recommendations

• Be research savvy to uncover information and collect it appropriately.

• An understanding of sentiment analysis and keyword tracking.

• Search engines, web analytics and business research tools acumen

• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

• Helpful to have knowledge of Hubspot

• Impact. It’s all about making a positive impact on people’s everyday lives. At Kisi, you are expected to make meaningful contributions to shape the future of physical security.

• Excellence. We strive for excellence and best-in-class experiences in everything we do. We are innovative and obsessed with the details that matter.

• Culture. Our culture is not a written manifest, but the result of all of us. We place great emphasis on building a company that is open, welcoming, challenging, and fun.

• Ownership. We don’t believe in micro-management, but we do believe in setting and getting goals. At Kisi, you will own goals, and have freedom under responsibility.

• Diversity. We are American, Argentinian, Brazilian, Danish, English, Ethiopian, German, Indian, Nigerian, Swedish, and more.

Learn more about who we are, and our Values.

Your benefits

• Team offsites. The Kisi Krew meets up from time to time in person in new exciting locations.

• Equipment. You will be set up with all the necessary equipment needed to do your job to the best of your ability.

• Vacation days. Sweden: minimum 25 days PTO. USA and Remote: minimum 20 days PTO.

• Healthcare and pension. USA: health coverage, 401k. Sweden: health coverage, life insurance, pension plan. Remote: build your own package.

• Grow with us. We are here to support you in your growth whether you want to become a manager, learn a new skill, or move into a new role.

• Referral program. You will get $2.500 for each successful hire we make from your referrals.

Application > CV screening > Intro call (let’s get to know each other!) > Recruitment task > Meet your future colleagues > Meet a Founder > Offer > Background check