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Layla Martin is hiring an
E-Commerce Marketing Manager


: Other


: United States
5 months ago
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The Role

  • Take ownership of developing and implementing both the strategic and operational marketing plans to launch and grow our new company and brand.

  • Apply your strong knowledge of the e-commerce space including competitive strategies, marketing strategies, product development, consumer research, industry best practices, and consumer trends.

  • Directly lead a small team of skilled marketing professionals, ensuring success against key performance indicators.

  • Develop subject matter expertise regarding all of our current and proposed products.

  • Develop, monitor, write and update product content for our e-commerce website/portals.

  • Create standards, systems and best practices for content creation, distribution, maintenance, and new product listings.

  • Use spreadsheets and web analytics to stay organized and monitor changes in consumer engagement and product sales to identify opportunities for marketing improvements and new product development.

  • Multitask, prioritize and successfully meet several deadlines at once while maintaining attention to detail.


  • Bachelor's or Master's degree in marketing or related field is required

  • 7+ years of experience leading a high performing e-commerce marketing team to increase brand awareness, market share and sales revenue (experience leading remote teams is an asset)

  • Previous product marketing management experience (new product launch experience is an asset)

  • Demonstrated experience creating and managing campaigns/initiatives related to SEO/SEM, marketing database optimization, email list growth and sales campaigns, organic social media, and online paid advertising

  • Proven expertise in creating, growing and optimizing funnels (experience with CRM such as HubSpot or Marketo is key to your success in this role)

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate them

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate ad and campaign testing

  • Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics, NetInsight, Omniture, WebTrends or similar)

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement (including social media platforms such as Instagram, FaceBook (Meta), YouTube, Pinterest, TikTok, etc.)

  • Exceptional project management skills and attention to detail

  • Highly organized and able to work to fast paced timelines and defined budgets

  • Portfolio samples of ads and email that generated new customers for products, services, or online courses

Originally posted on Himalayas

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