Layla Martin is hiring an
E-Commerce Marketing Manager

The Role

• Take ownership of developing and implementing both the strategic and operational marketing plans to launch and grow our new company and brand.

• Apply your strong knowledge of the e-commerce space including competitive strategies, marketing strategies, product development, consumer research, industry best practices, and consumer trends.

• Directly lead a small team of skilled marketing professionals, ensuring success against key performance indicators.

• Develop subject matter expertise regarding all of our current and proposed products.

• Develop, monitor, write and update product content for our e-commerce website/portals.

• Create standards, systems and best practices for content creation, distribution, maintenance, and new product listings.

• Use spreadsheets and web analytics to stay organized and monitor changes in consumer engagement and product sales to identify opportunities for marketing improvements and new product development.

• Multitask, prioritize and successfully meet several deadlines at once while maintaining attention to detail.

Experience

• Bachelor's or Master's degree in marketing or related field is required

• 7+ years of experience leading a high performing e-commerce marketing team to increase brand awareness, market share and sales revenue (experience leading remote teams is an asset)

• Previous product marketing management experience (new product launch experience is an asset)

• Demonstrated experience creating and managing campaigns/initiatives related to SEO/SEM, marketing database optimization, email list growth and sales campaigns, organic social media, and online paid advertising

• Proven expertise in creating, growing and optimizing funnels (experience with CRM such as HubSpot or Marketo is key to your success in this role)

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate them

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate ad and campaign testing

• Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics, NetInsight, Omniture, WebTrends or similar)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google Adwords campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement (including social media platforms such as Instagram, FaceBook (Meta), YouTube, Pinterest, TikTok, etc.)

• Exceptional project management skills and attention to detail

• Highly organized and able to work to fast paced timelines and defined budgets

• Portfolio samples of ads and email that generated new customers for products, services, or online courses

Originally posted on Himalayas