The Thuma team is looking for a remote Senior Director of Performance Marketing to join our Growth Marketing team. We are looking for an individual with a strong analytical and digital marketing background focused on full funnel user acquisition and retention. This role will oversee strategy, execution, optimization, and analysis of performance and life cycle (CRM) marketing. You have experience and a deep understanding of paid advertising across multiple digital and offline channels, marketing attribution and user behavior. You will drive the strategic development of our lifecycle marketing programs with the goal of driving more new customers, increased engagement and stronger retention and lifetime value.
You will help develop the performance strategy to achieve our financial and product targets, while testing aggressively to find the best ways to acquire and re-engage customers. You will lead a team of 4 and a network of agency partners with a sharp focus on delivering profitable growth for the company. Reporting directly to the Chief Marketing Officer, you will be a critical member of the Thuma Marketing Team and a key player in driving results for the company.
While Thuma is based in San Francisco, our team is spread across the country. This role is flexible and can be San Francisco based or fully remote.
Key Responsibilities:Who We Are:
Thuma is a bedroom lifestyle brand, offering customers Bed Time essentials and amenities designed to celebrate life's simple pleasures through thoughtful elevated design, quality craftsmanship, and modern convenience.
We recognize that people come with a wealth of knowledge and are talented beyond the scope of a functional role. If this sounds like you, we encourage you to apply even if your experience doesn't precisely match our job description. We hire for integrity, initiative, collaborative spirit, open mindedness, and willingness to learn.
Thuma is dedicated to going above and beyond to bring people with diverse perspectives and unique experiences together to do great work. We strive to create a sense of belonging by creating an inclusive culture where everyone can be their authentic self and by treating each and every team member with kindness, equity, and respect, always.
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We'll turn your idea into a web app MVP in under 2 weeks.