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IPinfo is hiring a
Product Marketing Manager

himalayas.app

Role

: Product Marketing

Location

: United States
about 1 year ago
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Hello. I’m Claire Marshall, the CMO at IPinfo, a fast growing “data as a service” provider delivering accurate and proprietary data products to thousands of developers and enterprises around the world. Our data is used to enrich applications and services with accurate IP data to de-anonymise web traffic, personalise experiences and manage security risks. We’re at an exciting stage of growth and I’m hiring a talented and ambitious Product Marketing Manager to lead our go-to-market motion for our products.

You will work collaboratively across our Product, Sales and Marketing Teams as well as our partners to support launches and drive customer value in our enterprise and developer communities. As the first product marketing this is a high execution role where you will have the opportunity to shape the function and help IPinfo continue to achieve impressive year-on-year growth.

The meaningful work you will do:

  • You will be the voice of the customer and create buyer personas, messaging, content and programmes to support our go-to-market motion and enhance product demand in our target markets
  • You will be the expert on our product use cases, the enterprise buyer journey, competitors and our market so you can position IPInfo as a differentiated “data as a service” provider in our target markets
  • You will develop, own and implement a cross functional product launch process for our products and releases and will be a key contributor in pricing and packaging strategies
  • You will produce a wide range of content to fuel top, middle and bottom funnel activities and collaborate with the wider marketing team to ideate advertising, digital events and content marketing programmes
  • You will develop persuasive content and training to enable our enterprise sales team to handle objections and deliver customer value through the entire sales cycle
  • You work directly with our partners to identify joint go-to-market activities that deliver IPinfo’s value proposition and messaging

About You

  • At least 3 to 5 years experience in a similar B2B technology Product Marketing role with comfort in “hands-on” execution
  • Proven experience and track record of collaborating with cross-functional teams to create got-to-market strategies and campaigns
  • Proven success in effectively launching products to enterprise buyers
  • Excellent verbal and written communication skills with the ability to synthesise complex information into clear and concise content and plans
  • You have a bias to action and thrive in a fast moving environment with a culture of innovation, where ideation, experimentation and iteration are encouraged
  • Have high standards, a growth mindset and a commitment to continuous improvement
  • Comfortable in a scale-up environment and working in a fully remote and globally dispersed team

What We Offer

  • Opportunity to make measurable impact and become part of our impressive growth story
  • 100% remote team and work environment
  • Flexible working hours
  • Competitive salary
  • Flexible vacation policy
  • Interesting and challenging work

About IPinfo

IPinfo is a leading provider of IP address data. We handle more than 50 billion requests a month and process terabytes of data to produce our custom IP datasets that serve over half a million businesses, developers and technology partners worldwide.

We are building our company to be enduring and impactful and value curiosity to gain deeper understanding. We value trust, empowerment and ownership as we combine to deliver our best work. We are a fully remote workforce and our talented team work asynchronously to achieve results and that means you can pick the hours that work best for you, to allow you to be at your most productive.

Originally posted on Himalayas

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