Jobot is hiring a
Director of Marketing

100% REMOTE - Growing Advertising Firm - Top Notch Compensation , Flexibility, and Growth Potential

This Jobot Job is hosted by: Sean Carney

Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.

Salary: $175,000 - $275,000 per year

A bit about us:

Growing advertising agency with over 50 years of experience! We believe in developing a culture of passion, creativity and a drive to be better every day and in every situation for every one of our clients. Focused within Retail and CPG in a business to business capacity!

This position is fully remote, but ideally the candidate would be local to the Atlanta market.

Why join us?

Top Notch Compensation, Benefits

Pay for Performance Program: Opportunities to work your way up, gain experience and earn more!

• Cross-Training & Transfer Opportunities
• Quarterly Bonus Incentive Program
• Referral Bonuses
• Employee Appreciation Events
• Eligible for benefits the month following 60 days employment including medical, a health savings account option, dental, vision, disability, company paid & voluntary life and more
• 401k match after 6 months with 100% immediate vesting
  
  

RESPONSIBILITIES:

Strategic & Leadership Initiatives:

• Works across the organization to align external and internal marketing initiatives to company objectives and goals
• Influences key stakeholders and internal teams to drive growth within existing business as well as with new logos
• Drives/participates in the development of major marketing initiatives, research activities (Qualitative and Quantitative) and advertising campaigns, to include overall company marketing plan
• Offers expert advice to develop innovative advertising, public relations, social media and event campaigns
• Manages agency's 3rd party partners and vendors on paid marketing, earned marketing, and organic marketing initiatives
• Develops content to support company purpose statement, mission and values
• Leads development, execution, and integration of internal and external company rebranding efforts
• Drives efforts to create Employee Value Proposition and all other elated internal marketing touchpoints
• Manages company website and supports Talent Acquisition in building employer brand in external marketplace

Team Leadership:

• Directly manages team members and provides consistent developmental feedback, removes obstacles, holds them accountable to achieving assigned goals while also providing developmental growth opportunities
• Fosters teamwork and a constructive work environment.
• Encourages, recognizes, and rewards innovation and creativity

Client Acquisition & Development

• Actively leads, manages and participates in all Requests for Proposal (RFP) and Request for Information (RFI)
• Creates presentation decks for client proposals
• Presents to new, existing clients
• Offers insight and participates in creation of the Sales & Marketing Strategic Growth Plan
• Assists & supports sales forecasting and product branding plans
• Identifies, researches, and follows up on warm leads generated by website traffic and other sources
• Attends conferences to showcase company at exhibits, network with attendees to identify available industry resources as well as to drive new prospecting opportunities

Market Knowledge & Trends:

• Maintains deep industry knowledge and market intelligence on marketing and brand trends, competitors & their industry trends, regulatory impacts, and other related insight to proactively address client needs

Administrative Support:

• Provides weekly summary reports on Hubspot activities
• Provides ELT reports/snapshots of campaign activities & results
• Controls budgets and monitors resource allocation as appropriate
• Reports on web analytics and uses information to drive decision-making, solution creation

IDEAL CANDIDATES:

• You've led marketing efforts for an advertising agency for 5-7+ years, ideally working with retail & CPG clients in B2B & B2C capacity
• You've earned a 4-year degree in Marketing, Advertising, Public Relations or other similar disciplines
• You are collaborative and creative with experience in company rebranding efforts.
• You are wildly curious with a growth mindset, always focusing on how you pivot or redirect, not what the roadblocks are
• Your track record of converting warm leads to HOT leads & signed SOWs speaks for itself
• You've got proven success in creating actionable & innovative marketing plans
• The RFPs/RFI answers, client decks and presentations you've put together are second to none
• You've managed external partners, particularly as related to paid, owned, and earned media
• Managing budgets and resource allocation/management is a piece of cake for you
• You had a great time in college earning that 4-year degree in Marketing, Advertising, Public Relations or related disciplines
• Ideally you've worked with Hubspot or other CRMS, identifying, capturing, and following up on leads