Ansys is hiring a
Senior Manager Product Marketing

Ansys is the global leader in engineering simulation. We empower the world's most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

The Senior Manager, Product Marketing for Structures, Fluids and 3D Design is responsible for leading the development and execution of all internal and external marketing activities for the Structures, Fluids and 3D Design product collections. This individual will manage a team of product marketing managers, guiding the creation of messaging, GTM strategy, sales readiness materials and marketing assets and tactics across a multi-product portfolio, while supporting the growth and revenue goals for the business and product/solution campaigns. This includes leading the development of product messaging, content strategy, marketing and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business. The developed strategy should reflect an understanding of key industry trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution across the team that results in significant pipeline and revenue growth. This individual will work closely with key product management, product marketing and industry marketing leadership, along with R&D and corporate marketing leadership.

Key Duties and Responsibilities

• Oversees and guides the value-based messaging for a significant portion of the Ansys product portfolio to prospective customers, existing customers, and partners.
• Leads the creation of messaging documents, marketing plans and lead generation campaign kits targeting the global engineering audience in alignment with business growth objectives and key initiatives.
• Executes on bi-annual product launches to expose new capabilities and workflows.
• Drives execution of product promotion across social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted Mechanical, automotive, and consumer electronics/goods engineering personas
• Reports on results from all marketing and sales engagement activities across the team to measure success against business goals
• Partners with the Ansys corporate marketing leadership and industry marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities for both direct and indirect sales channels
• Enhances and extends current processes to streamline business activities and explores new ways of doing things.
  
  

Minimum Education/Certification Requirements and Experience

• Minimum of 3 years leading a team of diverse and talented individuals
• BS in Marketing, Mechanical Engineering, Computer Science or a related field with 5 years of experience
• Strong working knowledge of simulation-based engineering
• Broad functional expertise across several marketing competencies (Field, Digital, Social, ABM)
• Proven ability to lead and manage complex projects while guiding and executing on global product marketing campaigns
• Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization
  
  

Preferred Qualifications and Skills

• Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing
• Experience in simulation-based engineering-related software domains
• Experience supporting global B2B and B2C demand generation campaigns
  
  

ALIGNING YOUR VALUES TO OUR SOLUTIONS
At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world's most challenging engineering problems. Our ONE Ansys culture has at its core:

• Customer Focus
• Results and Accountability
• Innovation
• Transparency and Integrity
• Mastery
• Inclusiveness
• Sense of Urgency
• Collaboration and Teamwork

ENGINEERING YOUR CAREER AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it's about the learning, the discovery and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.

At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 - finalist, and America's Most Responsible Companies.

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.