Alan is your friend in health.
Alan's long-term goal is to make personal, proactive and holistic health part of peopleās daily life, striving to be the worldās most member-centric healthcare company. Our employees join Alan because they truly believe in this mission.
As of today, Alan operates in 3 countries (š«š·, š§šŖ, šŖšø) and covers more than 380,000 members, representing over ā¬250m+ of annualized revenue. We recently raised a further ā¬183m in a series E funding round bringing the companyās total valuation to ā¬2.7bn. The team is 500+ people and growing.
People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
Members first. We put our members first, our team second, our shareholders third.
Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.
Personal Team Growth. We are self-improving whilst helping others grow. Weāre no ego-doers and we all edit the company.
Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.
Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas.
Being in Customer marketing means joining a cross-functional team and being at the heart of the company's growth. You'll be building delightful, engaging and effective experiences for our customers and members and ensuring we deliver impeccable value to our customers. Youāll be at the crossroads of Key Account Management, Product and Marketing to tell the story of Alan and our Health Services.
As part of the Customer marketing team, your would contribute to support someāor allāof the following projects:
Segment our customer base and define the best engagement model for companies of all sizes
Analyze our membersā health services usage and define use cases for each service / product
Define and implement a multi-touch, personalized communication strategy to ensure current companies and their employees discover our health services
Produce engaging content like emails, website landing pages and even offline content to communicate storylines throughout the customer and/or member journey
Build a delightful onboarding experience for members, communicating our value effectively and tailoring it to membersā specific needs
Define success KPIs, monitor results and iterate accordingly
Increase the perceived value of our services among customers by framing regular communication campaigns evangelizing our health services
Produce a communication playbook to empower companies to internally communicate about the benefits that Alan offers
Align with Key Account Managers and produce the required materials to drive engagement and advocacy among our large accounts.
Work with Key Account Managers to produce the required materials to drive engagement and advocacy among our large accounts.
Limit churn/maximize retention. Define a communication plan part of a recurring renewal campaign.
Increase the value per customer. Frame emailing campaigns with product crews to upsell our health services.
Run and scale an advocacy program with our HR ambassadors.
Monitor public ratings and suggest other indicators to measure our customer satisfaction.
Experience in customer marketing or customer relationship marketing in a tech/digital environment
A natural talent in copywriting / messaging and good communication skills to engage various audiences (B2B, B2C or B2B2C)
Experience with digital marketing (email, mobile, in-product), segmentation, user journeys, personalization, automation strategies using CRM platforms like customer.io, Intercom or Braze
Analytical proficiency and are comfortable with defining KPIs, measuring performance and finding areas of opportunity using existing data
Are fluent in French English
You are open to failure, humble, able to take and give feedback (growth mindset)
You are highly methodical with fact-based mindset.
You are a self-starter, who works proactively to resolve issues, take ownership of tools, processes reporting.
You are both strategic and hands-on
You are a team player, you're able to align multiple stakeholders.
Everything else is a plus. We care about having a diversity of experiences and backgrounds in our team.
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
Fair rewards. Generous equity packages complement your base salary.
Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where youāre the happiest.
All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
Flexible vacation policy and flexible working hours. organize your time as you wish.
Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.
Transport. Country-specific commuter benefits.
Learning Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
Parental leave. Extended parental leave for all new parents.
Important note: we hire people not roles.
After reading this job description, if you feel like you donāt have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!
Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.
š Check out our About Alan and Career pages, as well as our Medium blog for more info.
Originally posted on Himalayas
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