ButterCMS is hiring a
Director of Marketing

ABOUT ButterCMS

We started ButterCMS with an ambitious mission: to create a headless content management system that was as smooth as butter for developers and marketers to use. Now that we’ve done it, as the #1 rated headless CMS, we’re not stopping anytime soon. We’re setting our sights on higher impact and rapid growth. That’s where you come in.

THE ROLE

The Director of Marketing will be responsible for driving the marketing strategy, operational planning and execution for ButterCMS. This role will manage the company’s brand and visual brand design system (including corporate identity and website), own Self-Service signups for our offering (including website visits, sign-up conversion funnel, digital onboarding and engagement), build demand for our solutions (including owning a marketing-generated pipeline target), design and execute product marketing strategies and tools (including personas, use cases and Ideal Client Profile, sales enablement tools, ABM campaigns, event marketing and proposal templates), drive our content marketing strategy (including blog, customer stories, webinars, podcasts, videos and SEO initiatives), manage internal and external communications (including PR, social, speaking engagements and awards) and oversee our research and insights efforts to inform and influence our strategic growth planning.

The Director of Marketing will own and manage our marketing ops function and technology stack (including our CRM, sales automation and marketing automation platforms), and our first and third-party data management solutions used to segment the marketplace and execute targeted campaigns.

This individual will collaborate closely with the sales, customer success and operations teams to define and execute messaging and go-to-market strategies that demonstrate the value of our software and drives pipeline and revenue conversion.

The role will report to Kristen Lumetta, VP of Growth and will work remotely. Some travel is required. The position will supervise the marketing staff and develop a team as the company grows.

RESPONSIBILITIES:

• Marketing Strategy. Building and executing the company’s marketing strategy and operational plan, including setting GTM and demand generation strategies in partnership with the sales, customer success and operations teams, defining marketing tactics that will achieve our strategic goals and reporting on marketing activity and value delivered.

• Brand. Managing the company’s marketplace brand position, corporate identity and visual brand design system. This will include overseeing the visual design systems and creative output that establishes our brand experience, and leveraging all the channels at our disposal to build brand awareness (and ultimately pipeline). Manage the creative service team to execute design for all external assets, including website, advertising, social media, content marketing and solution marketing needs.
• Self-Service. Drive traffic to our website, manage the sign-up conversion funnel (including fielding experiments, optimizing the UX and implementing optimizing pricing), deliver a world-class digital onboarding experience (in partnership with customer success) and drive product-led growth upsell motions through in-app and email engagement.
• Demand Generation. Build demand and pipeline for our CMS solutions through product marketing, content marketing and brand building. This will include owning a targeted marketing-generated pipeline and marketing-generated revenue number, building and managing a marketing measurement framework and reporting weekly on marketing ROI and value generation (including pipeline generated, pipeline converted, number of MQLs, etc.)
• Product Marketing. Drive innovative solution marketing strategies that establish our marketplace brand position and help achieve our marketing-generated pipeline and revenue goals. This will include defining a data-driven, research-based solution messaging framework, establishing our core personas, use cases and Ideal Client Profile (ICP), driving sales enablement tools and capabilities to aid the sales team in closing revenue, driving targeted ABM campaigns (including content, advertising, website landing pages, coordinate telephonic and email outreach) and field events that generate pipeline and overseeing our new business proposal development process.
• Content Marketing. Lead our content marketing strategy and SEO initiatives to drive relevant organic traffic to our website. This will include overseeing our content marketing team of writers and digital content producers to execute a targeted and relevant content publishing calendar of blog posts, research-based ebooks, customer stories and profiles, webinars, podcasts and videos that align with our keyword and SEO initiatives (to drive organic traffic). Oversee content production for the website, social media posts, advertising units and PR/external communication efforts.
• Communications. Manage internal and external communications, including media relations, communications agency management, social media activation, speaking engagements and public awards. Manage internal communications, including intranet, all-hands messaging and employee communications (in partnership with HR).
• Research & Insights. Drive research and insights efforts to inform and influence our content marketing strategies, solution messaging framework and strategic growth planning. Manage external research partners. Oversee our customer feedback research processes (NPS and customer satisfaction surveys) in collaboration with Customer Success.
• Marketing Ops. Manage our marketing technology stack, including our CRM platform, sales automation and marketing automation platforms, and website engagement, advertising, social monitoring, SEO optimization and data integration tools. Manage our inbound lead-scoring model, automated handoff of MQLs from marketing to sales, pipeline reporting and analytics and system integrations.
• Data Ops. Manage our first and third-party data management solutions used to segment the marketplace and execute targeted campaigns, including intent data partners, 3rd party data partners (like LinkedIn and ZoomInfo) and integration platforms (like Zapier).
• Team. Manage and scale the marketing team, including hiring world-class talent, establishing measurement and performance metrics and nurturing them to achieve their best.
• Travel as required – 10-15% of time.

Advancement opportunities include VP of Marketing, CMO.

Requirements

SKILLS AND QUALIFICATIONS

• 10+ years of experience in B2B marketing, including strategy, planning and execution against a pipeline and marketing-generated revenue goal
• Bachelor's Degree in Marketing or similar
• Creative brand expert and innovative thinker experienced in building B2B and professional services brands that are well known and loved
• Skilled demand generation marketer able to create a data-driven messaging framework and activate it against all channels
• Self-starter who can build a strategy, extend it to an operational plan and manage their own projects and deadlines
• Skilled manager who can build and lead a team of marketing experts who achieve great things
• Extreme attention to detail, precise writing and presentation skills and creative visual design skills
• Deep data analytics and data processing skills – able to create empirical measurement and reporting and derive insights that drive strategy
• Passion for building technology systems and processes from the ground up, oftentimes with limited existing structure – ability to administer technology tools for multiple users
• Flexibility and eagerness to be part of a rapidly growing and evolving consulting company

KEY COMPETENCIES NEEDED FOR THIS ROLE:

• Strategic thinker who can imagine the path to increase the company’s brand awareness and revenue through message development, marketing strategy and execution. You’ll need a self-motivated work style, with proven experience working remotely.
• Creative marketer who knows how to tell stories that resonate with targeted buyers and persuade engagement and exploration.
• Solutions-oriented mindset with the ability to apply storytelling and modern technology to achieve marketing results.
• Exceptional written and verbal communication. Able to expand our brand awareness and deliver relevant communications to clients, prospects and employees that drive action.
• Organization and analysis. Evaluate our current systems and optimize our processes and techniques with a data-driven approach
• Calm under pressure. Maintains stable performance when under pressure or stress.

Benefits

• Hands-on experience growing and scaling a customer-loved SaaS product
• Competitive Salary
• Health Care Plan (Medical, Dental & Vision)
• HSA and DCFSA
• Retirement Plan with Company match (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Work From Home
• Tech perks