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BetterUp is hiring a
Content and Digital Asset Manager


: Content


5 months ago
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Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

As Content and Digital Asset Manager within BetterUp’s product team, you will work with producers, learning experience designers, program managers, and product managers to ensure all of our material maintains the highest possible standards and is optimized for personalization. There are several aspects to the role: asset & taxonomy management, quality assurance, style guide ownership, accessibility, rights clearance, and content experience design. 

As you’ll see below, this role has many different responsibilities — and these responsibilities evolve as our team and technology evolves. The individual will embrace the idea of “wearing many hats” and jumping in as needed, always in service of crafting high-quality, engaging, accessible, and beautiful media.


What you’ll do:

  • Asset Digitization and Management: Coordinate the accession, ingest, migration, and tagging of all BetterUp owned or licensed digital assets (text, images, and videos) into the digital repository using standard and custom schema. This includes designing and implementing workflows across our different content management systems.
  • Content Curation: Work in collaboration with subject matter experts to curate syndicated content.
  • Style Guide: Create, maintain, and evangelize media & content style guides (including accessibility and usage rights clearance) across the organization
  • Accessibility: Produce and test materials to ensure that they meet accessibility guidelines (WCAG) and advise other teams on implementing accessible design from project inception to delivery.
  • Usage rights clearance. Ensure that all assets follow copyright guidelines or licensing agreements.
  • Taxonomy: Defining and implementing new taxonomies and metadata relates to personalization, localization, technical and creative attributes for all text, video, artwork and digital assets
  • Quality assurance: Triage, track, and resolve content errors, media technical issues, and maintenance needs. Support copy editing on a need-by-need basis.
  • Database management: Manage large-scale, disparate databases of creative assets that include audio-visual, static image, and textual assets via metadata


If you have some or all of the following, please apply:

  • Bachelor's Degree or Master's Degree (preferred) in Library & Information Science, Computer Science, or related field
  • Experience in setting up and maintaining enterprise-scale asset management systems, ideally for a content-driven tech product
  • Familiarity with the field of well-being, coaching, mental health, and/or positive psychology
  • Expertise with various CMS, DAMs, and database to manage assets and associated workflows
  • Highly organized and detail oriented – especially as it pertains to data entry and content creation
  • In-depth knowledge of media usage rights issues and accessibility guidelines (WCAG)
  • Superior Excel or Google Sheet skills
  • Proficiency in SQL, HTML, CSS. Bonus if you are also proficient in other programming languages
  • Strong project management skills and are able to think through short and long term strategy as it relates to operational efficiency and end user experience
  • Comfort with ambiguity, change, and shifting priorities
  • Strong analytical and quantitative skills
  • Excellent writing skills; able to produce clear, engaging, concise, and error-free text
  • Content experience design is a huge plus!



At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Work days (
    • 5 Volunteer Days to give back
    • Learning and Development stipend
    • Company wide Summer & Winter breaks 
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to [email protected]



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