Firebrand helps startups crush their marketing goals. We are a specialist PR and marketing firm for tech startups. Based in San Francisco, Firebrand’s integrated public relations, demand generation and digital marketing programs help startups outshine their competitors. Our experienced team combines domain expertise, marketing best-practice, operational efficiency and the x-factor to implement winning campaigns.
You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems and a supportive approach. We focus on great work, high levels of client service and expanding our skills.
We work with a roster of hand-picked startups that are leaders in their field and backed by prominent VCs including a16z, First Round, GV, Initialized, LightSpeed, Menlo Ventures and Unusual VC. Our clients are technology startups – primarily with complex propositions that need clear positioning and messaging. At present, clients range from ‘deep tech’ – data analytics, AI, storage, agile development and application delivery – to ‘health tech’ – hearables and neuroinformatics.
About the role
We’re looking for a Manager, Demand Generation to define, lead, and drive the demand generation practices at our fast-growing agency. We're looking for a true expert, with deep technical knowledge of widely used CRMs (HubSpot, Marketo, Pardot [Salesforce]) to deploy tactics used to develop and cultivate long-term customer relationships. This person will use their skills and strategic knowledge to help clients advertise to generate high-quality leads, configure ad platform and CRM systems for lead attribution, build custom reporting for campaign optimization, nurture leads to push them further down the buying funnel, and fine-tune their customer experience programs.
A passion for paid search, display, and paid social with a strong emphasis on how to measure the quality of conversions and nurture leads in creative ways across all stages of the conversion funnel, will help take our paid media programs and services to the next level. Reporting to the Senior Vice President of Digital Marketing, you’ll combine technical know-how, an analytical approach and the creativity to create, optimize and execute savvy demand generation campaigns and plug the holes in client’s MarTech systems integrations.
The role is part of a senior marketing team well-versed in PR and digital marketing. Most of our campaigns are integrated across PR, social media, demand gen and digital marketing so you’ll get plenty of exposure to other disciplines. Other members of the team will include marketing strategists, content developers, SEOs, graphic designers, and ad platform experts. We're not split into a classic agency structure with account management or creatives. Everyone works directly with our clients and well... we're all creative.
We expect you to have a proven track record of building, configuring, and leading successful demand generation campaigns. The role will include optimizing existing campaigns and website/CRM systems across a diverse portfolio of clients, defining best practices for MarTech systems integrations, participating in new business, defining and implementing best practices, performing comprehensive analysis, and handling day-to-day implementation.
The agency is headquartered in San Francisco, California. We are currently working on a remote-first hybrid model. So this position can be in the Bay Area or remote.
To apply, fill in the details and remember to include a link to your LinkedIn profile. Please only apply if you meet the requirements. We'll be in touch with the strongest candidates.
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